[i women tii

Santas face
drastic cutbacks

In the U.S.

DALLAS (UPI) - One of
the worst
U.S.’s economy this
Christmas may very well be
Santa Claus.

Western Temporary Ser-
vices. which in the peak
years of 1975 and 1976 plac-
ed 1980 Santas in some of
the city’s leading retail
outlets, this year reports just
30 of their overweight men
in red and white suits are
listening to the pleas of
children.

“Some guy sitting at the
top with a pencil and paper
is thinking. ‘Where can I cut
expenses?’ said Dean
Reynolds, a Santa for the
last eight years who this year
is teaching others the tricks
of the trade.

“(Some stores) see Santa
as a lability instead of an
asset.”

Some of the top stores in
the area, such as Sears.
Joske’s and Dilliards. have
indicated they will either just
have Santas on weekends
this year or will bypass the
tradition altogether.

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roility of getting a
” Reynolds said. “But
can remember when the
mal) and all the large stores
in it would have Santas, and
the lines of children waiting
to see them still were long.”
At $10 per hour, the going
rate for a rent-a-Santa,
Reynolds can understand
why some busimesses might
find St. Nick a luxury item

they can do without. But he |

quickly protests that the cut
in Santas at stores might hurt
the holiday spirit.

“Without Santa Claus,
Christmas is nothing but
crass commercialism,” the
full-tume insurance man said.
“Santa is a Catalyst to the
Christmas spirit. When
you've got someone in your
store like him = spreading
good cheer, and everyone's
laughing and smiling, then it
adds to the spint of the
season.”

Reynold said he got into
the Santa business when he
was out of work and his
former mother-in-law was
combing the want ads for a
job “even you could do”.

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