B8 - Friday, May 25, 1984 - North Shore News

Hi business

ALL YOU NEED IS A START .
Women and money go well together

OU’VE HEARD what
women and money. They control most of
it, outlive the men who earn it, and don’t

they say about

know what to do with it except spend it.

Well the spending part of
that is changing! According
to a New York Stock Ex-
change survey from mid-1981
to mid-1983, more women
than men entered the market

dollar
sense

by Helen

Davenport
ECT

for the very first time. The

majority of a record 7.3
million new investors.

ls this simply a _ faddish
new trend? I really don’t

think so. I see it as a part of a
movement towards total
health in a way. Exercise,
eating right and financial
well-being are the focus of an
increasing number of
women, and just as nobody
expects people to return to
poor eating habits, similarly,
I don’t expect the interest in
financial knowledge to
disappear.

It is not just young profes-
sionals who are turning to in-

vesting. There is an_en-
thusiastic response from
women right across the

board. Wives are looking for
financial planning assistance
to enable them to make deci-
sions on their own or joint
portfolios. Widows recognize
the need for modern invest-
ment strategies +o maximize
their income, and so on.

The -tove towards in-
dependent investment deci-
sions seems to be in direct
relation to the spiralling
divorce figures we have seen
in the past ten years. Women
are more anxious to protect
and provide for themselves
and their futures then ever
before.

If you are a part of this
move into the market, or
think that you would like to
be, then what is the first thing

“for the discerning buyer” |

you should do? Well, it
would seem essential that you
find yourself a good stock-
Jbroker whom you can trust
well before you invest any
money at all.

- Financial independence
comes through knowledge.
It’s tough at first, but my

best advice is to draw on the
free research that brokerage
houses provide. Ask to be put
on the mailing list for types
of investment you have par-
ticular interest in. This will
give you immediate access to
the top financial minds in the
country. The reports are

DESIGNERS CONTEST

For a head start in f

THE CLAIROL Fashion
Awards are back and Clairol
is again searching for young
fashion talent. The competi-
tion is now underway with
entries being accepted until
May 31.

A country-wide selection
process will culminate with
the finals at the gala Awards
night in the spring of 1985 in
Toronto.

Last year Canadians from
coast to coast held front-row
seats at the Awards show
held in recognition and sup-
port of Canada’s up-and-
coming fashion designers.
The nationally televised event
was watched by more than
two million Canadians who
were treated to an innovative,
exciting and fast-paced show
attended by Who’s Who of
Canadian fashion — promi-

nent designers, celebrities,
press, fashion and beauty
buyers.

Paddye Mann, last year’s
winner of the coveted Clairol
Fashion Award demonstrates

that fashion ideas do not
always originate in large
metropolitan areas. The

30-year-old Newfoundland-
born designer has developed
a successful business based in
Pakenham, Ontario, a com-
munity of 1,400 residents.
Mann believes in a strong
Canadian fashion industry
and that ‘‘it can and must
flourish in regional centres as
well as it does in Toronto,
Montreal or Vancouver.’’
Since winning the Award,
Mann has been approached
by several retailers and
buyers and her business con-
tinues to flourish and grow in
this small community 30

2419.

Sweeping ocean views,

clearly laid out and easy to
digest.

It’s your right to be in-
quisitive and to have all the
facts before making invest-
ment decisions, so don’t be
afraid to ask for additional
information you feel would
be helpful. But don’t leave

miles from Ottawa.

Gerry Beddal, president of
Clairol Canada, this coun-
try’s leading manufacturer of
haircoloring, says that after

seeking fashion industry
response to the Clairol
Fashion Awards, the com-

pany is continuing to refine
and improve the Awards to
meet the twin objectives of
raising public awareness of
Canadian fashion and pro-
viding a central spotlight for
young fashion desingers in
this country.

‘“‘Our research has clearly
demonstrated the need for
greater regional emphasis,”’
says Beddall. ‘‘The introduc-
tion this year of a regional
semi-final round will give
maxiumum exposure to a
large number of new
designers in their local area
and, in addition, it will make

Dundarave

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these decisions for ever. If
you are hanging back from
investing, check it out, learn-
ing about business makes
good business sense.

Helen Davenport is a
Registered Representative
with Pitfield Mackay Ross
Ltd. in Vancouver.

ashion

the selection of finalists more
fair and thorough.’’ Semi-
finalists will be selected from
five regions: The Maritimes,

Quebec, Ontario, the
Pratries and British
Columbia.

Designers are invited to
enter the 1984/85 Clairol
Fashion awards and can ob-
tain the necessary entry
material from MacLaren
Public Affairs, 415 Yonge
Street, Suite 202, Toronto,
Ontario MSB 2E6,
(616)977-2244.

To be eligible, designers
must have made their living
designing fashions in Canada
for two to five years and their
garments must be available to
the general public either at
the retail level or by appoint-
ment. Deadline for entries is
May 31.

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