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Readership is the key.

> *More than 8 out of 10 readers read printed
inserts in newspapers, and are more likely
to recall a newspaper advertising insert
than an ad from a direct mail company.

By margins of more than 40%, readers
agreed that newspaper inserts, compared
to direct mail ads were: more informative,
more interesting, most worth looking at,
and have the most complete assortment
of ads.

Readers’ recall of specific advertisements
in newspaper inserts is 2 times higher than
recall of direct mail ads.

85% of the readers (those polled) said
newspaper inserts are valuable in “Planning
their shopping’

Only 5% said direct mail was valuable in
planning their shopping.

25% of direct mail pre-prints are thrown
away unread.

THE VOICE OF NORTH AND WEST VANCOUVER

SUNDAY + WEDNESDAY + FRIDAY

Average circulation Wednesday, Friday, S
Ccao

SDA DIVISION

Call Display Advertising
for further information

980-0511

* Fiqures taken from study conducted by Phoenix
ewspapers, Inc. in July 1983

BROOM-HILDA

SORRY, DEAK ,OQUR
DRESSING ROOMS
ARE ALL OCCUPIED /

>
V MS. TRELLIS 1S FURIOUS (ITH ~ BUT NOW, THEVYE
OUR COMPETITOR ,DATAGILE, Inc! REALLY GOT HER
FIRST THEY TRIED STEALING- WORRIED!
HER EMPLOYEES...THEN HER CLIENTS...

we

FLINTSTON

TOO BAP /T'LL HAFTA

TRY ON THIS TEENY

WEENY SWIAASUI
OUT HERE !

ree

BEIN' GREEN ANP
DPUMPY HAS THE
T . OCCASIONAL.

50 WHAT ARE
THEY TRYING TO
STEAL AWAY FROM
HER THIS TIME 7

THE City
/ COUNCIL.

©1086 Ang nares Semmcate WR Rone en were

V THE BABY'S IN THE
NURSERY, JACK'S AT
HOME, VISITING HOURS

i/
PERKINS!
YOU NEVER PO
ANYTHING
Riau !

YES,1 DO,
M6. CRUMM,

01966 kag Featwes Syracete tne
Word nna teservedt

HERE'S ONE OF THE
FIRST PICTURES I
ENER COLORED:

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DRIVER, WiLL YOU \/ IT'S NOT A STOP
LET ME OFF HERE ?

a
THIS SKUNK

AFTER-SHAVE
LOTION WORKS
EVERY TIME!

BUT © SURE witt!

I DIDNT EVEN
ATTEMPT TO STAY
INSIDE THE Lines!

N. Van Rec Gommission
seeks summer volunteers

REACH OUT and tend a hand.
So says the North Vancouver Recreation Cammis-

sion, which has ‘‘exciting and challenging’ recre-
ational opportunities for individuals willing to assist
with summer programs.

Experiences vary from day trips to crafts and
games. Emphasis is placed on matching volunteers
with people with special needs to help them integrate

into existing programs or to obtain leisure buddies.

The commission states that recreation volunteers
have the chance to: ‘‘make good use of their time;
take on new challenges; share their talents; feel good
about themselves; open doors for a future job; obtain
references for future employment; make new friends
and have fun.”’ ;

For further information contact Diane Yee at 984-
4181.