A2 - Sunday. December 5, 1982 - North Shore News

hanging: McDonald Th up ‘at ‘this See eelite
plastic statue, as though Ronald McDonald was
God. .Or Jesus. Or the’ Buddha.

The kid ‘was only ‘two. ” Maybe for this reason, it
the But... took a long time before I .
* could fully appreciate. the.
* genius of the marketing that
” ‘lies at the root of Mc-
Donald’s success.
Anj

~Towly. hamburger has~ been

turned in into a planetary icon. ~

Ihave ‘eaten at Mc-.

Donald’s restaurants in
IT

y
hamburgers. tastes just:. the
same over: there’as they do
here. The decor is just as
awful. The plastic is just as
plastic.

Yet — here is the stroke of
greatness — Ronald :Mc-
_ Donald is a figure. who can
ery’ ‘ ove ‘past appeal to kids of ail
a McDonald’s “the kid
naturally ‘screamed: “I
wanna*.go McDonald's! : 1:
wanna ia gO McDonald's!” - “os

Golden Arches could -be a
fragment -of almést any
- language, especially Aan

nationalities and races. The |

i. establishment is not only

as teligent fei those arches.

y- ‘little kid -
cDonald.

n noted tha
‘sailed

McDonald’

Maybe inadvertently, ‘the:

__pamburger multinational is

Ym ©

‘imprint
-perience of some

then there is no doubt about

it. .A generation of:
Donaldoids has come ‘into
existence.

And who knows, after

McDonald's gets into China
and Russia, the world might
be saved — by Ronald.
Having: conceded these
points, I. must ‘say the:
practice of handing out toys
to lure helpless .little kids
into any commercial

THE FASHION CENTRE FOR CHILDREN °

PARK ROYAL 926-5616
PACIFIC CENTRE 669-2513
LANSDOWNE PARK 278-6334
~~ COQUITLAM CENTRE 464-1741

OAKRIDGE 261-3617
RICHMOND CENTRE 273-4323
‘GUILDFORD TOWN CENTRE 585-2622
SURREY PLACE 584-2110

directly on children - _ than

McDonald is bad.”
asked