You" ‘can - jus
youngster

: ~ Not: so. > with ca

when they. ca Hed

| Yaawes

‘get a different note of nam
‘Image appeal and even name

priority are invoived: .
“So the name. -game. gets to
be. complicated when you
_consider. that Chevrolet. has"
been naming cars and trucks:
since 1911 whenthe first car “~~ :
was called ‘Classic’ 6. And - CHEVROLET ‘AMIELY TREE OF NAMES Oni i years of Chevrolet's “family | tree” of =.
now the job is: bigger than carand ruck names and. emblems a1 repres ig bh
ever with. eight lines’ of. engineers. Joanne Placido, Chevro t secreta: the name board that doesn’t _ .
automobiles : ‘and =a. flock of: ‘aceount for the names.and incsionia represented A thor © 52) years of Chevrolet’s nistory.
truck models making up the . The board | Carries Hg 600 different car and t Hames. cand emblems of varying ¢ sizes
family of America’s. Jargest _ and: ee ote

automotive producer. ae See terested i in ‘a ‘certain name, a : : - Monte Carlo ose “Nova wes
-In fact, people in charge of quick ~ Check ‘reveals whether - "identify ‘the: Swany ‘cae. fines Monza - _ Corvette eee

names, emblems. and insignia, ites: “spoken for, already oi rand models in the “divi vision . Camaro... Chevette . bac how
at . Chevrolet” Keep a ‘big mot. | | “car and truck i

cs 2 ae ' ines... an did they g gett their names? ——
“nam yoard’? cthe’ na "One. thing about, an the” line. and : ‘each. . Two. ‘of the. names, Cor-

Engineering ‘Centre: where at name plates ...:the larger the = _ model ; got jits-name is.a'story vette and - ‘Impala,.. were :
present (hey have” Bosted oumber of names, ~ such a8 in itself. And that makes for... picked. from the names used
some G00 Gifverest car and . Chey 2 _ 4 lot of stories because:there:.._on Chevroiet “dream.cars;”_
truck names. and emblems: Or -special auto show non.
covering: : just - the. ‘last. 2S . production styling cars of the.
mid-1950"s. —

nieanmermmansinnannts ales cael

|
a
Ss
a

s.
household: ‘word, it’s hard-to -
imagine the.car. might have p=
carried any: ‘otheriname. Yet, fo

| the turn of the: century: ‘with :
o ‘each © -réquiring - ‘a. separate. the” } etn ye
q identity: even. though most are: "-Chevrolets . built” ‘since. 1911" ne —
longs gone. now: oe . might“ Just as easily be ©}
With .. the. large: auto. ao carrying © the. smameplate: -
“companies - naming the new | “Little.” pe
fi, baby becomes an important The first : four-eylinder cars
‘step. The Tight sounding. and — turned . by. © Louis *

lously,. we: have | a » complete a
automotive repair. service for all a.
domestic..and. foreign. care and @
we are ‘enthusiastic. All our work §
f(s guaranteed: .and,: for ° your

_ SALES peer Te

| cee gtterenes yaad may. Be Chevrolet, “famed: race driver ‘ALSO! | sorreteese = Ghafgox :

ma. the difference (some people and automotive designer, i a |

8 think) between a hit ornot. .. were called Littles after he AT & LANCIA PARTS & SERVICE on, Call Terry Higgins for advice and 12
A large -register.of names name of an executive’in the. _ FACTORY TRARED MECH ANICS - # estimates.

for vehicles, including some . company where the first of
‘still, in the. engineering in-. these ‘cars was. built. A.
‘cubator,.is kept by the Motor _ merger changed this and the:
@ Vehicle Manufacturers. Chevrolet nameplate: became —
o— ‘Association in Detroit. ‘tis. permanent. - |
m called the Proprietary Name ‘Since’ that original: if
File. The MVMA acts as a’ Chevrolet nameplate went on
| sort of arbiter of the names. the. _ first. ‘Chevrolet nearly
‘Ifa manufacturer is. in-. seven decades ago, a host of

ware

: a |
SPECIAL

Hello! popo’s?.....1" ve just had : a slight
accident and..... What ?

FREE’ Courtesy cars available.....all
'1.C.B.C. work accepted,

fast and efficient service and. 14 modern
| repair bays to handle: any VOIUMG.......066

RNS

QAR,

Pardon? ... oh yes, I’m phoning from the
corner of Lonsdale & Third and ... you will.
come and pick me up??? ..... — thanks!

<*

&N
aN

complete minor tune

Includes labour, points, $3 655 | |

SS
Ss

A

pluge « condensers and . =
tax. All work guarantecd a only

SY

4 ’ 10 Wost 14th
Morih Vancouver

90: days or. 4,000. miles." : aris && Service meet ; iw
aok . \\
| HOT LINE 987-4618 “Coan ee a ws xy
bad Vt.
@ |} z pacific. aioe nn - 5 p.m.

“he nda automobile
ne Marine Dr. WN. Vai. 40331

iA