18 - Sunday, March 2, 1997 - North Shore News Defying Time Facial Fitness celebrates 5th year helping clients to turn back the clock magine a_ simple, I painless procedure that reverses the most profound aspect of facial aging - that sagging, tired look that begins with middle age? Even better: Imagine that this proce- dure is really affordable. Only in your dreams? A Fit Face is a Younger Looking fy Face. he concept is simple: +'exercise your facial mus- : cles and you’it look younger Lo and you’ll look better. “Five years ago we began with an ‘idea. _based on the obvious Benefits associated — with physical fitness,” states Gisele Rasmussen, - co-owner: of look younger. There are over 70 individual muscles in the face, Many are so tiny, however, that you can’t access them yourself. Instead, mild electrical energy transmitted by our advanced facial toning units improves the structure of the face by exercising muscles individually.” To do this, a wand is moved softly over the surface of the face, stimulating individual muscles. As the muscles tone, they shorten (as do all body muscles), and as they shorten, they expand, creating a firm, youthful look. enough to get cosmetic surgery? Why not look as good as you can for as iong as you can? That’s what Facial Fitness is all about.” There’s also a significant segment of the population that is simply too squeamish for cosmetic surgery. Explains Gisele: “Many of our clients, for their own personal reasons, won't ever choose cosmetic surgery. Facial Fitness, with its holistic approach to facial improvement, is a natural alternative choice for them.” Do we have to wait years and years until we look bad enough for cosmetic surgery? al Fitness Centres, a North . - , ‘ alo: ‘a that specializes in “age--reversal through — advanced .. ; ues. Taking that idea “am timing i it into a reality took facial'* - toning ye commissioned ] h, one of Car nada’ s. leading | research: ussen a institutes, to develop technology = that ‘would allow safe, but - effective | exercising of . facial --muscles. This resulted in the co advanced Facial Fitness facial : toning units. Explains Gisele: “ “It makes your face look : younger the way working out ata gym makes your body Gisele Rasmussen, 44, President, Facial Fitness Centres: “Why not look as good as we can for as long as we can?” Client Dawn Pendlebury, 42: Facial Fimess process helps clients in their 40s look 10 years younger and regain a fresh, more youthful appearance. Anything Wrong With Cosmetic Surgery? Gee contrary to what you might think, has no problems whatsoever with cosmetic surgery. “I think cosmetic surgery offers. profound benefits for those who sesk a surgical solution to their facial improvement needs. In fact, quite a few of our clients have had cosmetic surgery and are coming to Facial Fitness to maintain their improved took,” says Gisele “However, what about all those years BEFORE cosmetic surgery? Do you have to wait years and years until you think you look bad Take Your Face To The Gym A 8S the before-and-after Photographs indicate, the Facial Fitness look exudes health and radiance and provides a powerful antidote for the tired, drooping look that comes to all of us in middle age. Explains Gisele: “Your face is just like the rest of your body - tissue held up by muscles. As we age, gravity continually tugs our facial muscles downward (along with the muscles in the rest of the body) until we begin to develop that tired, flaccid look of middle age. The solution for our saggy bodies is a regular exercise pro- gram at the gym. Now, Facial Fitness can provide that solu- tion for the face as well. And the results are very similar to a exercise program at the gym. Advertising Feature Soothing, relaxing and effective: Advanced facial toning technology exercises * and tones facial muscles, creating a firm, youthful look. The overall improved look is one of firmness, freshness and vitality. Eyes widen as the surrounding muscles are firmed. The cheek and mouth area firms, with a resulting impsovement in overall appearance.” Ongoing And Affordable ike going to the gym to maintain a fit body, Facial Fitness clients make regular Before and After, client Rhona Karbusicky, 53, Advanced facial toning helps clients in their 50s ~ reverse the tired look that comes P. : with middle age. visits to the salon to keep looking their best. “Our program is ongoing,” says Gisele “but so is getting your hair done, getting facials, and maintaining a wardrobe. Facial Fitness is simply a new, powerful ally in your ongoing personal beauty program.” Clients usually begin their pro- gram with a treatment regime consisting of once-a-week treatments for three months. The treatment schedule then. spreads out individual improvement budget. “ facia and « client’s needs Five Years of Service 5 she looks back over:.’ Facial Fitness Centres’ © first five years, Gisele is pleased with the company’s growth and success. “It was.a~ real challenge when we began five years ago, says. Gisele “and that makes our success © today so heartening. We now have 7 employees and a large, ~ growing client base, mostly as a result of. referrals. from - satisfied clients. A free consultation and Sample treatment is available. For further information FACIAL FITNESS CENTRES 7 - 1480 Marine Drive North Vancouver 988-7754 to meet ‘thes.