Speedy vio ence
is key to name -
game's madness

What's in a name? T hat which: we
call a rose/ By any other name would

smell as sweet,

Romeo and Juliet

WHO KNOWS? Were he:

_ alive today and with a philos-

| ophy like this, William
Shakespeare may have Jand-
ed a job in the marketing
. department of a North
“American pro sports fran-
_ chise.

oo He ‘d certainly be welcome i in
Denver, where a very fine hockey
~’ team once known as the Nordiques.
. are in need of a new name. It won't,
of course, be Sudiqueés. Neither will
it be Columbines, Blue Spruce or:
- Buntings — respectively the state
» flower, tree and bird. :
‘Not aggressive enoilgh. Team
‘names must reflect the times in
_ Which we live. And the times being,:
pas we "approach the millennium,
“rather violent, it’s no surprise that *
Most of the new names in’Sport are -
. predatory and that the logos feature
a. combination of violence and.
speed...
‘An the NBA, the Grizzlies and
Raptors. And, ledpin’ lizards, ‘Annie,
the Raptors have yet to’play a game.
_butare No. 7 in products sales.
“Teams named the Panthers and

: Jaguars make theit NFL debuts in a i
“few weeks. In hockey the newest

teams are Panthers, Lightning,
Sharks and » _ inferring that they

Jim
Kearney :

the
spectator

have muscle and do more than just

_ quack — the Mighty Ducks.

Get a load of those new names in
the Deep South as the CFL's south-
em fried look emerges: Barracudas.
Pirates and Mad Dogs. Didn't some- °
one in Memphis warn the team own-

_ers that only mad dogs and
- Englishmen go out in the midday
“sun? And how many Englishmen are

there in Tennessee to fill those
empty seats?
* The Marlins, a fighting fi fish, and

. the Rockies are baseball's newest
‘names. A little on the passive side.

but then so is baseball. Among 28

_ teams, there are only two fierce

names — Tigers and Pirates,
Consider the following: baseball

‘is the only sport where the.value of |

- product sales has barely moved in

See Name page 14

Coeaiedertenten |

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ere Closing Our Doors Forever”)

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