In his own words What is the key to being a good marketer?: ‘It’s recognizing what other people want and need and listening to people to determine what that is and then filling that need. With the Vancouver 86ers we don’t plan to go out and ap- proach other organizations in the standard way, which is to offer them a gold, silver or bronze package and say: ‘Give us $30,000 bucks and this is what you get.’ You get an ad in the paper. ‘*Now you have to self more product for those people or get more people through their doors. That’s what they’re interested in and that’s how they can measure their success. If you don’t do that for them then it’s just another ad in their opinion. “If you fail to listen and fail to -understand what the people want “then you won't be successful.’” Are you excited about repre- senting the Wancouver 8ers?: “*They’ve been extremely suc- cessful. Out of the five years since they formed the team, the 86ers have won the championship for four straight years. That's an im- pressive record by any standard. It’s exciting to be involved with a team that has been that suc- cessful.”’ Do you think Vancouver can sup- port a major teague baseball feam?: ‘‘I don’t think so. I’d love it if it could. It’s a shame B.C. Place Stadium sits empty most of the year, but I don’t think Van- couver is big enough for that many games. “The major league baseball season is 162 games and 81 of them are at home. You have to be able to pay the freight and have a mininum of 25,000 people at every game. Vancouver people, in the summer, don’t want to be in- side. Summers are pretty short here so they like to be out and about.”’ What do you like to do to relax when you’re not working?: “‘I’ma sports nut. I like watching soccer, hockey, baseball. One of my great" goals in Lfe is to visit every baseball stadium in the major leagues; I’ve been to 14 so far. “I love to travel and 1 spend a lot of time in Mexico. I find it very relaxing there; it’s one place I can go and forget about the phone.” _ NEWS photo Nett Lucente TAKE HIM out to the ball game. North Vancouver sports marketing man Wayne McKay plans to watch a basebail game in every major league stadium in North Amorica. Head Start to meet McKay’s lifelong passion for sports pays off in business From page 34 in,”? he says. ‘‘Mostly, I like to collect thirgs that I like to look * at. When“you’re a’ sports junkie you get pretty. attached to the per- sonalities in the game.”’ On April Fool’s Day of this year, McKay left a 30-year bank- ing career to open his new mar- keting business. He started with | the Imperial Bank. of, Commerce in Manitoba in 1961 and moved to: Vancouver in 1965: to begin a job with VanCity, where he worked in several different areas such ‘as fi- nance, administration, human resources and marketing. McKay says his banking experi- ence can be used in -helping to market athletes because it provides Wan Oeveren's ANN & ROBERT a Professional Team. We know how to get your home SUTTON GROUP {SOLD WEST COAST REALTY Cali 986-9321 or 988-2136 him with a sense of the finances of a deal and that he can also help players with their financial needs and can also offer financial ad- vice. Ask anyone business about Wayne McKay and their thoughts will probably shift to the morning he showed up for work in his pajamas. “Larry Bell was the CEO at VanCity at the time. Larry was an ‘early bird and I’m not. I do my best work at night,’’ says McKay. “(When Larry was there he decid- ed he would call very early morn- WANTED: Special Women to join us for our Membership Night! We support B.C. Special Olympics, the Canadian Cystic Fibrosis Foundation, the Children’s Wish Founda- tion and other local groups. Tues., Nov. 12/91 7:00-9:30pm Cheer’s Restaurant, 125 East 2nd St., N.Van. Wine & cheese will be served RSVP November 10/91 Gail Kilmer Susan Scott 929-1013 984-8385 435-4024 Canadian Progress Club Vancouver Evergreen in the banking. ing meetings for his executives and the first one was for 8 a.m.° “It was a tense time back then around VanCity, we were going through a computer conversion. As a bit of a gag and to show Larry I really didn’t care for the early-morning meetings, 1 showed up in my pajamas and had a sleeping bag on the board room table. He came in and cracked up. That broke the ice.’* next week at LGH HEAD START, a support group for people who have sustained a brain injury, wel- . comes new members to its Nov. 15 meeting. The group meets to discuss the concerns of daily living after a brain injury. These in- juries may be the result of a car accident, stroke, tumor, a fall, or a blow to the head. The group shares new in- formation and resources as well as discusses current concerns between members. ' The meetings are held the second Wednesday of cach . ‘month at-Lions Gate Hospital ‘at 7:30 p.m. in Seminar Room A.- Family members are wel- come, . The Nov. 13 meeting will in- clude a presentation by Theatre Terrific. For more information ‘on Head Start, contact Catherine Robinson or Valerie Verschueron at the LGH neurological day centre, 984: 5752. HOLIDAY HOURS sun., 10 Nov. 12-5 pm NMon., 11 Nov. 12-5 pm Lynn VALLeY CENTRE “Friends Serving Friends”’ 1199 Lynn Valley Road, North Vancouver