Local dealer launches |
inew way of doing business

a NORTH VANCOUVER — “PEOPLE ARE sick and tired of
pthe way dealers sell cars/’ says Ali Bani-Sadr, General
Manager for Mountview Jeep-Eagle. “It’s a very demean-j
ing process with no real winner, After all the hassling back
yand forth between the salesman, tha manager and thef
customer, the vehicle is sold without the customer know-]
Sing if he or she received a fair deal.
h At Mountview, we took a look at this and decided it wa
atime to make a change. Put very simply, we did away with
artificially inflated sticker prices and hidden extra charges§
and came up with one firm price for each new vehicle®
~ a price that we believe is the absolute lowest possible

price!’

has enjoyed
ned by the
is the trademark of most Be

While this is new for a Vancouver dealership, it has me
with considerable success at several U.S. dealershias. |
Customer surveys indicate a higher level of overall satisfac: :
tion with their dealer and in ~-~"_. -a5 feel they spenté