amous .
of

‘sleep : besten in:Toronto. *
_For-many years, MeLuhan
_ was. regs cause he

truly rey ofutionary thinker.
‘Reading ; McLuhan was
like taking LSD, sortof. .
He was, -in fact, the father
of a whole new school of
thought _ which has ‘since.
been rarified i into some quite
deep stuff. ae
Hell be on anybody's
short list of 20th Century
intellectual heavies.
Actually, I was astonished
by how casually his death
_was reported both on
television and i in the dailies
and the wire services. Good
grief, the death of punk
rocker - “Sid Vicious
generated. more coverage

than the passing of our -

country’s most memorable
intellect.

Does this tell us something:

about the media? Come on,

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owopite :
“away ia his ‘wisdom and flashes of genius” strip-on ‘FV screen may not .

is. at,least as ‘newsworthy.as_
an illiterate weirdo who can

The memory of Marshall -
McLuhan's. electric age is a
fond one, : “and: Fm = sure
McLuhan himself, wherever

In the end,.I don’t think -
very many people —un-

derstood what he was really —

talking about. And the
reason’ we couldn't was
‘because we could never be
sure whether he" wasn’t an
intellectual stand-up _
comedian,

putting us on.”

And I don’t mean this in a
critical ‘way. After all,
humor is one of -the best
Signs of’ ‘intelligence.
McLuhan had lenty of that.

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‘Basically, McLuhan
_, argued that what: takes any
. given: ‘indent: in a comic

‘be -worth sérious -con-
_Sidgration, but as we look or:

McLuhan said to those of
us who-were plunked) dowh
in - front. of | our” ‘TV sets:
Know - thyself, - -"meathéad.
Like .all*the’. other -. great
teachers, he was trying to |

ired rescue .
help us toawaken. acqu
Farewell, Professor equipment. (Ellsworth .
McLuhan. Dickson photo)

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