NI

Back to School

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Back to Business

NEWS photo Neil Lucante

AMONG THE back-to-school items with African motifs being sold through the Vancouver
UNICEF office are these locally produced T-shirts. West Vancouver clothing store, The
Sporting Look (TSL), commissioned the shirt and will contribute proceeds from it to
UNICEP’s reliet program in Rwanda. Selling for $25 each, the shirts are available at TSL, 1519
Bellevue Ave. in West Vancouver or at the UNICEF office, 536 West Broadway, Vancouver.
Modeling the shirts are, from left: Vivienne Leeden, David Kaisaris and Elaine Reynolds.

Business Drive for Jobs invests in youth

INVESTING IN the education and
training of young people is good
business for the bottom line, for the
economy and for the country.
That’s the new message behind
the 1994 Business Drive for Jobs, a
$800,000 program that is part of the
federal government's youth
employment and learning strategy.
The Business Drive for Jobs is a
joint effort by the federal govern-
ment and the business community
represented by the Canadian
Manufacturers’ Association, the
Conseil du patronat du Québec, the
Canadian Chamber of Commerce
and the Retail Council of Canada.
In the past, these national associ-
ations encouraged their members to
hire students for the summer. This
year, the Canadian Manufacturers’

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Association is spearheading a cam-
paign on education and training
opportunities for young people.

The campaign still promotes stu-
dent hiring during the summer
months, but also urges the business
community to explore other ways to
invest in young people year-round.

Businesses are being asked to
get involved in job shadowing,
mentoring, cooperative education,
internships and Youth Service
Canada, all of which are federally
supported programs meant to help
young people through the schoal-
to-work transition.

The new course for the Business
Drive for Jobs is being determined
by hard economic realities:

G In 1993 there were about 400.000
young people who were unem-

OCT. 04
OCT. 04
SEPT. 19
SEPT. 20
SEPT. 20
OCT. 03
OCT. 03
OCT. 18

Le ween soe move ome ns: es men oes cw cee sme mee ee eee em mec

ployed and looking for work.

iJ It is projected that 45% of new
jobs created between 1990 and
2000 will require more than 16
years of education and training
About 60% of young people
enter the work force with no voca-
tional or post-secondary education.
J More than 1.3 million Canadians
are self-employed.

TT Almost 60% of jobs created in
1993 were part-time.

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