— Sunday, September 20, 1992 - North Shore News

FASHION mez
Common scents - fragrance for fall

The ’90s feature new fragrances that make women feei fresh and feminine

"FASHION STATEMENTS

‘PERFUME IS bottled
magic..-The powers of
fragrance. seduce and stimu-
late, they restore.a woman’s
_confidence;. glamorize her
image,’ and keep her ‘linger-
ing. on. the. _ thoughts of
others. e :

Perfume is: no longer | a luxury,

used only for. special moments. It |

_is a staple ‘part: ‘of a woman’s
wardrobe, worn day and night,
whether: ‘she .is ‘stepping out or
; staying in, Doe

There | is. ‘no doubt that it
enhances. your. powers of seduc-
tion, but fragrance can also be
worn just for yourself, purely for
therapeutic reasons.
- When asked by a reporter what
she wore to.bed, Marilyn Monroe

once replied, “Chanel No. 5.°7 As — |,

_well as being provocative,

[Monroe’s famous answer esiab- .

. Mished the. fact that perfume can

.. be -worn as a personal gesture of. .
‘ self-indulgence, even as a part of

your nightly beauty regime. .

~” Perfume trends change with the
= introduction ... .Of -new fashions,
“though it may not be as easily

recognized. as other beauty trends _. ,

from one: season to the next. |;

. However,-‘there .has been-.a
dramatic change in the popularity

“of. certain. perfumes. from the 780s ..

to thes.

‘After the 80s excess in both :,
fashion: and fragrance, the °905°—

are coming clean. In the past de-
“eade, more’ aggressive and heavy
perfumes such as Giorgio “Beverly
Hills, Poison and Obsession were

- popular. These rather overtly sex- 2:
‘oriental scents .

‘ual and heady
typified the °80s » uishy attitude. ce

The '90s are introducing a -:

shower of: new fragrances which

make women ‘feel fresh and femi- -

nine.
Perfumes associated with nature
and’.with romance are popular,

and. bring to mind associations -

with flowers, with Golden Age
Hollywood-style femininity,
with the outdoors.

Light, ‘clean. perfumes such 2s
Escada, ‘Boucheron, Eternity,
Escape, Volupte, Calyx, Incognito
and Dune are expressing the new
focus of this decade.

More youthful and pure scents
are replacing the heady perfumes
of the past, and even the old and
well-established perfumes 2re be-
ing re-introduced by designers in
lighter formulas, and are given
new lifts to make them fresher.

Seaweed and algae are now used
for the touch of a water or marine
scent, watermelon and grapefruit
give a new citrus‘ twist, good syn-
thetics are being introduced, and
new alcohol-free perfumes are
becoming popular.

. perfusmie? First, ©
‘reasons why you shouldn’t:
You should not: wear a-perfume-

and .

SOME POPULAR perfumes of the ‘90s.

"Why should you. always wear a
are some

only because it was a gift. -

You should sot wear a- fragrance

because you were’ persuaded to

-buy it by a representative at a
* beauty counter,

You shouldn’t wear it if it is one

‘of the mistakes that has been sit-

ting on your dresser for months.
You should not wear a perfume

‘because you bought it for the
- pretty bottle.

., You. shouldn’t wear it because you
- loved it on someone else.

You should not wear a perfume
because you have always worn it.
This is why you should:
The sense of smell is the most

powerful of the five senses, and it”

can affect your memory more
quickly and arouse your most
basic emotions.

Perfume, therefore, can have a
substantial effect on your own
sense of smell, and others close’ to
you.

You may not consider i fragrance

.an: ! accessory, but just. as fashion 4

colors and styles can enhance your

style to-those you know, or even a

. passer-by.

However,

how to wear it.

Perfume - also brings out a

“ woman’s individuality. Each of

our bodies. has its own unique
scent because each skin’s oils have
a different chemical makeup. This
enables a perfume to smell dif-

ferently on two women as it’:
blends with the.skin, yet it does so-

without losing its own ‘unique
qualities...

‘Fragrance changes its character
over a short period of time on the

to send the fight |
messages. with -your. perfume, you -
. must know how:to choose it, and

“Notes” therefore describe. th

64 Perfumes
associated with nature |

_ and with romance are

popular, and bring to
mind associations with
flowers, with Golden’

. Age Hollywood: Lstyle
: femininity, and with

effect’ that perfume. has’ at ‘aif ' six ho!

*! ferent times on your skin.

‘Remember that you may | not. be.
ablé to smell a fragrance on‘ your
skin, because your sensitivity. to it
tends to dull —.but others can.
don’t get carried away with your

6 applications. : :
The amount of fragrance that. “

you should use -varies with your.

skin type, but on average, use a '

couple of measured "sprays, or -
four to six drops from a bottle
each time you apply it.

If you use a spray bottle, hold
it at a distance several inches from.
your skin so that it won't run or
be unevenly distributes: -vhen you
spray. Don’t put mo: than this
on, simply apply it more often.

Put. your perfume on two to.
three times per day, and try also
putting it on just before you go to

- Do not apply. it just before

So "HOM of the totaal coeence’ and the

rest is: water with ittle alcohol

stronger. - version of Eau
Toilette. -

‘Cologn: «
essence and is aaaealy water, and
meant to be used generously.’ :

‘ Eau de Cologne Concentrate is |

- a heavier scent than cologne, and:

Eau de Cologne contains even less,
concentrate than cologne.
If, you want’ your’ fragrance to.

” fast on your. skin for.a long time;

you can use a perfumed oil, which
. contains the highest concentration :
ofa scent products other: than

you arrive at an appointment or a — -

date; it will be much too strong.

: Dab it on at least 10 to 15 minutes

-. before the meeting. .
As you may already know, the high