14 ~ Suaday, August 5, 1989 - North Shore News

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DESIGNER GOLDSMITH Rudi
Peet wants to create jewelry
whick enhances the person, rather
than have the wearer act as a

sats

y

DIAMOND CONTEST

N. Van goldsmith’s

design is

IN A world where everything —
even jewelry — is mass produced,
it’s nice to know there are still
people like Rudi Peet around.

By ELIZABETH COLLINGS
News Reporter -

Peet is a North Vancouver de-
signer goldsmith who works out of
his Gastown shop in The Landing
at 375 Water Street.

His dedication to designing and
making quality jewelry recently
paid off when he won the 1989 De
Beers Diamonds Today contest. He
was one of 22 award winners from
across the country.

Peet also won the award in 1985
with a design for a man’s ring
which used a rare piece of meteor-

: Phuto submitted
RUDI PEET’S = award-winning
design fer a lady’s ring features a
wave of gold curving around a .45
carat round brilliant diamond.
Peet just returned from Toronto
where he received a Diamonds To-
day award,

ite and a large cognac-colored
diamond. .

This time Peet’s winning piece is
an 18 karat yellow gold lady’s ring
with flowing lines around a single
0.45 carat brilliant-cut diamend.

The design reflects the biomor-
phic style of Peet. He prefers
swirling lines, he said, because
there are no straight lines on the
human body.

“If you put something angular
on it, it will look very alien,’’ he
said.

a winner

The goai of every Peet design is
to suit the personality, lifestyle and
physical appearance of the wearer.
“Tam always looking for a way to
enhance the person.’’

He wants the piece to be made
for the person rather than having
the person become a “‘billboard”’
for the piece, Peet said.

“*I’'m not interested in building a
monument to show off someone’s
wealth.”’

From the conception of the
design to the finished piece, Peet
works ciosely with the customer.

First he sits down with the client
or couple to discuss designs. Peet
even asks clients to bring in photos
of the wearer he’s designing the
piece for if he or she is not avail-
able, to see what the person looks

like.

Peet then makes a mock-up ci
the piece out of wax, copper or
brass for the client to try on.

Often he tells his clients not to
be ‘too Canadian,’’ meaning
polite, about the design. Peet said
he wants his clients to leave con-

-vinced they got the perfect design

for therm.

To this end, Peet has made as
many as six models until both he
and the client are satisfied.

This process may sound expen-
sive, but Peet insists it’s not.

In Peet’s shop, he is the design-
er, goldsmith and salesrsan wrap-
ped into one. In larger stores, Peet
said, the buyer ends up paying for
the middiemer who take their cut.

“I can come up with a compati-
ble price with more choice,” Peet
said.

Moreover, Peet said the clients
have the advantages of better ser-
vice and of being involved in the
actual creation of the piece.

People shopping for goldsmiths
are also not limited in their choice.

Peet estimates that more than 30
goldsmiths work in Vancouver, an
unusually large number for the ci-
ty’s size.

“Vancouver doesn’t realize how
good they have it, how many
goldsmiths they have.’

See Designer
Page 15

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