December 10, Business 46 - Wednesday, 1986 ~ North Shore News Factors separate wo From page 44 North American women ase stat ting businesses at ap to three titties the rate of then male counterparts, Some researchers say that women will tauneh halt of all businesses in Canada by the end of the decade. While vrowing numbers ot women certainly are testing themselves in digir awa ventures, its more difficult to vauge how well female owner-managers are doing financiafly. Canadian data is unavailible to compare the laan- cial success rates of male and fe: male owner-managers of small business proprietorships or cor- porations. REAL INCOMES In the ULS., however, a recent study sheds some light on the real incomes of independent businesswomen — and the results are less rosy than they might otherwise appear. According to 1980 U.S. Internal Revenue Service data, 89 per cent of all non-farming businesses owned and operated by women had gross sales of less than $25,000 (U.S.). In addition, 73 per cent of those businesses had revenues of less than $10,000 (U.S.), while 34 per cent had gross sales of less than $1,000 (U.S.). Researchers say that the women who start businesses are just as varied as the types of businesses they launch. And the reasons why women decide to launch their own businesses also vary greatly: career frustration, need for a challenge, greater financial independence, or the desire for greater control over then owen futures arte some at the prime Motiv adiy baretors, ROLE MODELS Prequentls, female owner manayers have strony role models in parents or relatives who ure mn- dependent businesspeople. Mfans wwamen abo pase the way tor Uber suceesstul enterprises by gaining extensive work oesperienee as employees to) learn che mianipe- ment ropes, fnevitably, the growing number oh women on the small business scene has procspted comparisons of the success rates of mate and femiade owner-nianagers. According to one private study of 1,989) businesses launched in 1978, almost twice as many female owner-managers were sill in business atter three years than their male counterparts. Con- ducted by Jerry White, former director of strategic planning at Toronto-based chartered accoun- tants Laventhol & Horwath, the study found that 47 per cent of the $464 female-owned businesses surveyed had survived until f9St, compared with only 25 per cent of the 488 male-owned startups. MORE RESEARCH While many small business researchers would like to see more research before they are convinced that women generally are more successful entrepreneurs than men, the White study did reveal other important information about what separates the winners from the losers. “MONDAY EVENINGS” >. ® Accounting tt (ACCT 179-11)" + 2.8 Canadian. Business’ Today (BSMG-187-11) Advanced. Uses of, Business Microcomputers (CMPT ° industrial Relations in B. on (BSMG 253- 11) eo: Financial Accounting u (ACCT. 256-14)F “TUESDAY EVENINGS cee ms . ‘Accounting (ACCT. 179-12)*+ ae Canadian Business Today (BSMG 187- ta Managing: People ‘for: Productivity. (BSMG 268-11) ¢ Cost’& Managerial Accounting Il (ACCT 274-11)" ¢ * Creative: Advertising & Planning (BSMG 279-11)* ° ‘Salesmanship—~ Professional Selling Today (BSMG 230-02) “o * Business | Uses of. Microcomputers (CMPT.222-11) THURSDAY EVENINGS '* Business-Systems Desian (BSMG 192-11) * Canadian Business Law’ (GO MG 241-11)* Ft “e introduction to Comptes (CMPT 180-11) NOTES: There are prerequisites for this course + Course transfers to CGA and RIA ‘All classes start the week of January 12, 1987 and ‘run from 6:30 to 9:30 pm. REGISTRATION The followin factors appeared to differentiate the suscesstid on trepreneurs dram Che unsuccesstial: e Whether men or women, ste cesstul entrepreneurs had spent sis-}O months ino researching and preparing Chea new business sen tutes. On aserape, the owners of failed businesses spent less than four months ino prepariig: cher business launch. © ANlmost YO per seni at sie: cessful owner-managers said’ thes had sought help of professronid advisers - bankers. accountants, lawyers or other consabtants — in en from boys seting up their businesses, Only 28 per cent of those whose businesses had cloved had) sought hey assishinee ; BUSINESS COURSES © Nearly 70 per centof the sur. sasing female owner-minagers reported that they hid caiken business-related courses and) reyu- fanly read periodicals dealing with business management, fiminee and marketing. Most of these women said such background leework was crucial ta) the suecess of theit businesses. Overall, women were much more likely te undertake such preparation than men. * More than half of the cessful business owners said) they began their ventures with modest Ingome expectations -- about $12,000 tor their first year ol operation -- and were prepared to Wau for success, sue * Successful entrepreneurs tended to be older, better educated, and better finaneed than their uasucecess ful counterparts, Save now on attractive Lee Rowan chairs and benches for your bathroom. RCE DUCHESS CHAIR Sometimes it's nice to relax for a moment in your bathroom. EMPRESS BENCH That's when VANITY CHAIR * Mail-i “in ‘registration is taking place to Dec. 19, 1986. -.: We suggest you register now io avoid line-ups. In- ’ Person. registration willbe January 5 from .1-8 pm for returning students, 6-8 pm for new applicants. Cost for a three credit course is $103.50. youll really appreciate a Lee Rowan bench or chair. 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