OF KIDS and a ryistmas an d ery’ fake seven-year-old | still «0 ves in Santa. | have no pelieve nt With this. I go | argu eth the fantasy. alon, “Christmas Eve for st couple of years | the Jas een sticking my big have tang, Survival boots in- Muse asnes of the fireplace to the romping across the d the rug over to the kid gets to see footprints’’ to the pile of pres- Christmas the sight e boot tracks leading n of the fireplace i ely blew the kid’s ; complet e had been show- ine 3 gns of doubt. Not any more- j impressed hell be se remains’ to be this yee. tells me, in a sales with the in- e of a true believer of ie ft ted, , by heretics, weome’” of the kids at that say there isn’t such schoo! * on a8 Santa Claus. a per ow dumb! Boy, ‘ald ‘them about ihe He nts, he explains. wil didn’t believe Y they said his dad + pave done it. es Wish, he admits, ee Santa, just for when he climbs S. Geouges “amagmiFic ce shwasnet F gtotage Locrers S palcory tor wvery suite Bob Hunter out of the chimney. “You’d want to talk to him, wouldn’t you?”’ 1 ask quickly. He nods. “That's see. All want to tight?”’ Another nod. “Well, there’s millions of kids. If he started talk- ing to them all, we wouldn’t get our presents “til next summer! I mean, he’s got a really heavy iob to do. Can’t be yapping with kids all night long. “That’s why he has to operate at night or the whole thing would bog down in a big public rela- tions exercise, no matter how fast Rudolph goes. I mean, what’s more impor- tant? Getting your presents or shooting the the breeze with a big fat old guy?” He got the point. His Mom took him and his little sister to see Santa at.a nearby shopping mall the problem, the kids would talk to him, F ef qa. : iid Fa f ; t Wh é of al FOR RENT , Place NORTH H VA NT PANORAMIC qe OF MOUNTAINS, WATER, & VANCOUVER SKYLINE © Coveted parking secured #1 bgim, 2 bam & bachelors * Close to all mayor busines wn van prolessiorally managed by MacKenge Managemen! Lia O84 21080 Call Classifieds 986-6222 KENNEDY-McDONALD MEN'S - SUITS and SPORT JACKETS 20% - 30% - 40% ~ 50% OFF _ SALE STARTS FRIDAY DEC. 27th PAR aan Ki ROYAL ¢ NORTH MALL ne A OS SG Sah GD SR SOE SO SO A SPY SAND SOON GE SSO NN DGD SOUS CGR SECA GOSS SEONG GENER COANE MLSS MENEE SAY MOUND REED ENT SED ® strictly personal © last week, Not really Santa, of course. He figured that one out himself last year after noticing that ‘‘Santa’’ was wearing a phony beard, We explained that the guys in the malls are hired to help Santa because he hasn't got time to listen to every kid in the universe. But if you tell the phony guy what you want, he passes the message along to the real Santa at the North Pole. I embellished the story a bit this year by telling him that the elves had formed a union and they were threatening a job action in the toy factory. Elf picket lines had gone up around the reindeers’ landing pad. My wife made me say I was just joking. The kid looked pretty worried there for a while. He's going to be a lawyer, I swear. He decid- ed he wanted to get some Introducing NO CHARGE Rental Car Budget Rent-a-Car By appt. only EGBG * & private accident claims handied promptly All makes & madels. Call Mike Ruggles 987-7111 - irom, $36.95 & are Lao} 2 ca f Tuve-up Special We also paint commercial vehicles Free estimates A special early clearance of suits and sport jackets .. and jackets only on sale — no other merchandise on gale wes * Free courtesy cars ¢ Complete Painting © Free estimates » Free towing on N.S. ® Fibreglass repairs documentation together. He insisted on writing the list down and hand-deliver- ing it to the mall Santa. There were a dozen items. [t was the usual precisely-marketed array of toys that every other kid in his age group throughout the industrialized world has been brainwashed into wanting by saturation advertising beamed at them between kiddie’s cartoons. Just to cover all the bases, the kid has been oohing and ahhing over glossy ad-sheets showing all these toys which, just by coincidence, happen to have landed in our mail box recently. He makes darn sure Mom and Dad Jearn to identify the pro- ducts before heading out to do the shopping. Anyway, the transaction took place. The kids were plunked on the knees of Santa’s agent, who ‘was duely served with the note. The little sister? Soon she, too, will have acquired a belief system incorporating a kind of messiah from Toyland who makes a magical ap- pearance once a year. She already watches TV. Oh well. Why carp? En- joy! Christmas is like sex. Disgusting, but fun. Let’s all sing along. Here we go: Jungle bells, jungle bells, jungle all the way... rzy == © Ali work guaranleed card or American Express. JRITCHIE SERVICE CENTRE} 1525 Welch St. North vane | ‘a n-Otf Switch. + © Clip- an Shirred Silk. a over’ AcriL Lite . “CENTRE has: a reputation of exporienced, service and is the place to see Western, Canada's largest display of lighting fixtures. Jj Wf you are’ building ramsdelling—or just out to brighten up a dark comer—you'tl tind the: right light et Norburn. WHOLESALE. AND RETAIL f FREE CATALOGUES AVAILABLE HOURS: MONDAY THRU SATURDAY 8:30 - 5:00, FRIOAY. 8:30 -;/ 9:00 INC, J A 4600 2 EAST HASTINGS, BURNABY. TEL. 299-0566 “A QUESTION OF VALUE” by Henry Gerber You have no doubt noticed that it is popular to use the word ‘‘Save"’ in adver- tisements while actually ask- ing the customer to do the op-_ posite. The notion of saving while spending is of. course very attractive; we can all just see our savings account growing while we're happily in the malls spending! {t has been fascinating to watch the ads from the “clos. Ing out’’ stores over the past, few years and to listen to their tadio commercials. You'd think they were going to pay you to take the stuff off their hands while in. actual fact some that | know of worked at higher gross profits during their lengthy close-outs than we do every day of the week. Thankfully, intelligent shop- pers are not fooled by the hype and know that what real- ly counts is ‘‘value"’. "Are you getting the most for your dollar? | guess it is this ingredient Chuck and | ap-- preciate most abaut'the cus- tomers who choose to shop at our store. They are people ‘who know the market_and can recognize value. They aré practical people - with good taste’ who care about. their surroundings at home. Since we are at the end of . another year and ‘it is customary to get sentimental I'll tell you how much we have — appreciated your support and loyalty during the last seven years. We've all, come through some tough times since the heydays of ‘81 and this has made us all more aware of ‘‘value"’ than ever before. We wish you a very fine _ holiday season and the best * of health and prosperity in the new year: P.S. In the traditional manner of years -end clearances we * will be reducing prices on many odds & ends Starting December 27. Come in and check it ou to. serve you better, suits Use Chargex, Master