Fashion is a form of ugliness so
intolerable that we have to alter it
every six months. Oscar Wilde,

I HAVE seen the enemy and it is
Faith.

By A.P. McCredie
News Reporter

‘Want to hear about the future?”
self-proclaimed social . trendseer
Faith Popcorn asked a Waterfront
Centre Hotel ballroom packed
Tuesday night with the faithful.
And hopeful.

“Yea,” came the half-hearted
response from the. $150-a-plate
crowd.

“Well,
crackled. ;

The annual Leone fundraiser
featured the founder, chairman
and key strategist :of the marketer
consulting firm of BrainReserve as
its guest speaker:

Funds raised went to benefit the
HIV Pediatric Care Unit at B.C.
Children’s Hospital.. At
$15,000 was raised: .

After explaining the: origin of
her name (‘‘if they (clients) can't
remember your name, forget it!’’)

do ya?’? Popcorn

Popcorn went onto rehash the.

contents of her 1991 best-selling
book. Thé Popcorn Report —
Faith Popcorn on the Future of
Your’ Company, Your World,
Your Life. - ;

iA. Georgia’ Straight _ fashion
reporter, ‘Il sat with told me that
Popcorn’s fee was $40,000.

If you happen to be one of the.

ko fell outside the global
sphere ‘of the mass-market assault
_of this book, this woman, and this
woman’s take on the world, fear
‘ROt:

‘Popcorn is the living, breathing
incarnation of the yuppie mindset.

In’ other words, if it can be
“ecnsumed, dig in.

‘One. of . Popcorn's. topics
covered during. her 67 minutes of
‘the future: (or $597-a-minute)
ispeech was something called Fan-
tasy Adventure.

Essentially, ° the human race is
« pining away to backpack. across
the Himalayas, but instead of do-
ing ~it,' we. buy four-wheel-drive
vehicles to‘ go to the corner store,

‘ and wear backpacks and hiking
boots to the office.

“The illusion. .created ‘by
surrounding . ourselves with the
trappings. of adventure, Popcorn
“Teasons, quenches our thirst for

adventure.

:Another -barometer of this
theory, according to its creator, is
the fact that salsa outsold ketchup
in ‘America, Jast year. Ergo, we
long for, exotic land, but out of
fear-of the unknown, ‘we instead
eat spicy salsa. -

-.Popcern’s .. BrainReserve . com-

* pany is described in her book as

‘ta’ small, caring clinic for future
thinking.’”’

My favorite catchword used by

BrainReserve (and there are many)

is foodaceuticals: ‘‘Foods ‘com-
bined with drugs, foodaceuticals,
will enhance the dynamics of the

TNO GIMMICKS — JUST —
“HONEST HARD WORK

BARBARA DAHL |
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"SAX: 1st NARROWS 5

least.

FAITH POPCORN... founder,
chairman and key strategist of
the marketer consulting firm of
BrainReserve.

body and the mind,’’ the book
states. ‘You'll be buying herbs to
cleanse and purify your body ...
ones that regulate your mind,
mood and memory.’

I wonder if Faith has ever been
to the Far East.

Many of the catch-phrases she
has made famous bear a striking
familiarity to conditions already
named.

For example, Huddling and
Cuddling (“A form of Socialized

TRENDS TO WATCH:

INSPIRED BY the trend
forecasting of Faith Popcorn
and her BrainReserve company,
the newsroom staff. — the
NorthShore BrainRust — com-

‘piled these predictions for the

not-too-distant future.)

* InsectRanching

As food :resource-gathering
pressures mount, sophisticated
cultures will increasingly turn
to the domestication of insects
for food: An example:
harnessing : the . food-energy
potential of aphids, which
secrete a concentrated sugary
substance called honeydew. _
° NonutilitarianPaybackYime

Paying job opportunities are
evaporating. More of us will
work for the simple fun of. it
rather than spending the time
as a necessary distraction. to
house, feed and clothe
ourselves, |
° BumChuckling |

The ritualistic
nitrous oxide (laughing gas)

; Simply o measure your. hea
there. SN0.0n

Phone Service

Get on the fist for our $994 Catalogue

taking of. -

B.C. Customers:
convenient delivery
from Vancouver stores. Fax 732-4289

Cocoon in which people come
together for shared comfort and a
sense of safety’) sounds alot like
a marriage.

And Cocooning

(‘The — stay-

‘at-home syndrome"'), if E'm not

mistaken, was once called growing
up.

Burrowing (‘‘The ultimate ex-
pression of Cocooning in which
consumers dig in, ever deeper,
with a bunker mentality’’) is
without question, clinical
agoraphobia.

Which brings us to the heart of
the Popcorn phenomenon.

Without doubt a sharp woman,
she has tapped the baby-boomers’
desperate need to reinvent the
perception of their moment in
time in order to keep feeling like
no one else has gone before them.

Master of ceremonies, Peter
Legge, introduced Popcorn as the
visionary of her generation.

He was right.

Her fresh spin on the realities of
20th century life comfort those
who feel, by birthright, entitled to
a domain clearly their own.

If renaming things to fit their
self-professed priviiege, and using
one word where once there were
two, helps them make it through
the night, more popcorn to them.

After all, the last thing society
needs is a bunch of foodaceutical
addicts running amok.

enemas will become popular as
a social pastime as the oral in-
gestion of alcohol and tobacco
continues to lose favor.

‘TERMS

¢ HiGraders

Hitler’s Master Rave desires
are realized. Designer DNA
types for.a new millennium
make the evolutionary grade.

.© GridiockSurfing

The skateboarding youth of .
tomorrow reclaims the streets
as urban vehicle volumes reach
the saturation point. Unbroken
surfaces provided by stationary
miles of metal and glass make
for challenging. new . leisure
possibilities. Mo

° TeleSmoking

With cigarette and pipe-
smoking ‘continuing to attract
public scorn, smokers will find
relief by . tuning into the
SmokingChannel, a 24-hour
cablecast of people just like
you who are smoking. And
enjoying it.

987-6424 local or
1-800-665-4287.

Wen

DON'T GET
SOAKED!

FREE OCEAN CRUISE
TO GIBSONS pv:0084
LOW OVERHEAD AT

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4-800-668-1770)

On Ocr. 251H
MAKE Your Vor
~ CouNE
A Real Choice
for Real Change

; {Put up a jawn sign
| for Reform! Call 926-6659

Office: 768 Marine Dr.
‘ancouver V7T 1A6 PARTY OF CANADA

Authorized by Doug Henderson, Official Agent for Herb Grubel

- Baha’ wilah

(1817 - 1892)

“We desire the good of the earth and.
the, happiness of the nations; that: all.
nations shall become as one in faith and
-all men as brothers.”

oT NV City - “984-2895 -
Baha'i | NV Dist 929-4708
Faith | West Van 921-3334"
Bookstore 731-8199:
"Free Copy of ‘Statement of Bahalflal?

‘Mobina Jaffer —
invites you to meet Sheila Copps,
Deputy Leader of the

LIBERAL PARTY |

TIME: 6:30 P.M.
DATE: | TUES.; SEPT, 28, 1993
PLACE: COACH HOUSE INN’

Authorized by Salim Datoo, official agent for Mobina Jaffer ,