ir. WAS PAI

‘names with their. f

By MARK BARABAK
LA JOLLA, |. Calif.
(UPI) - For $59.95,
including postage, Hal
Rogers hopes to start a
new sexual revolution.

The San Diego sexologist

is opening a mail-order
business selling sex therapy.

For ‘

cassette ta
sexual ad
techniques) ‘custom
tailored” to cach patient's
needs, 4

recording with -

He claims his idea could

revolutionize sexual therap
making it re accessible
and alfogdable to those
otherwise inhibited by a visit
to a therapist.

“Some areas, like small

rural centres, might not have.

, > 7 ’

the--. $59.95 , price,.

“Rogers: sends.'a.one-hour.. mosphere where

ce and telaxation °

INTING. with's a difference! at the West Vancouver recreation centre when
kids'were given paints add ‘paper bat o:brushes, The Object:-was to-write their

a qualified sexologist,”
Rogers said. “And. the cost .
of it generally restricts it re.
the upper middle class,

can afford spending $ 00
for three weeks of therapy .

“By offering therapy
through the mail, people can
work in the privacy of their
home or .office where they
can review the material at
their own pace in an at-
they're
comfortable.

“The anonymity it offers is
a big plus, since many
people may be afraid to
admit their sexual problems
or be too embarrassed to go.
for help, in caso a friend saw

them or found out.”

Rogers, who holds
doctorate from the San
Francisco Institute for

Advanced Study of Human

-Sexuality,

eet-and. ‘eight-year-old Relinda_ made’ a ‘careful: beginning to her

said he can
diagnose a patient's problem
‘ by reviewing ah explicit,
300-question personal sexual
history that his clients pay
$2.95 to fill out.

“Then rn work out a
therapeutic program -with
very specific suggestions and
homework for them to do,”
he said,

Rogers said there are
basically five sexual
dysfunctions, 90 per cent of
which are psychogenic, or
mental, in origin. He said the
vast majority can be treated
without intensive therapy.

“Most can be solved just
through working with the
cassette. If that fails, it's
obvious they need more
intensive care, so I'll refer
them to ai qualified
professional in their area.”

‘seven: letter: name. Afterwards it was.time to ‘clean the:
’ getting the paint from between thelr toes, (Terry Peters Sil

Some psychotherapists
object to the seeming im-
personal approach of
Rogers’ mail-order therapy.

Jabad Emani, president-
clect of the San Diego
Academy of Psychologists,
said the practice, though
legal, is unethical.

“Part of the ethical code is
that you do not handle sex
problems as if they were
minor issues and take a
cavalier attitude toward
them,” he said.

“People with sexual
dysfunction quite frequently
have othér emotional
disabilities and I don’t sce
how you can * provide
treatment through the phone
or by mail.”

But Rogers said the im-
personality of his mail-order
treatment may offer ad-
vantages.

+

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