FOR MANY people, buying a house can be frustrating —

really frustrating.

But North Vancouver en-
trepreneur Boris King has come up
with a way to take some of the
frustration out of purchasing a
home.

The 32-year-old King has taken
an old idea and turned it into a
new concept that is changing the
way houses are sold. Using a low-
power radio transmitter, King has
now made it possible to shop fora
house without ever getting out of
the car.

“This is what makes it so ex-
citing,”’ he says of the device,
which continually broadcasts a re-
corded message loaded with info-

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rmation on the house.

All buyers have to do is tune
their radios to the appropriate fre-
quency and listen — lot size,
number of rooms, heating system
and a host of other facts become
instantly available.

To save buyers from needlessly
searching the radio waves, the fre-
quency is posted on the ‘For Sale’
sign.

King’s system is a great help for
those who may be ‘window shopp-
ing’ for houses — driving around

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17 - Friday, October 17, 1986 - North Shore News

NORTH VANCOUVER entrepreneur Boris King has
taken an old idea and pul it to a new use. He's marketing
radio transmitters which tell house shoppers driving by all
they need to know about the home by turning to their FM
radio band. A pre-recorded message on the radio lists
such details as number of roams, cost and real estate
agent.

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neighborhoods sizing up homes
with ‘For Sale’ signs on the lawn.
“You might see a house but you
don’t know what’s inside,”’ he ex-
plains.

“OF they find out what they want
(by listening to the broadcast) they
can find the agent and call up to
say ‘Let’s view,’”’ says King.

One of the biggest gains with the
device is for the house’s owner,
who in effect gets 24-hour sales
coverage of the home. But the
buyer also benefits. ‘‘You can
assist the purchaser to the point
where he would know just about
everything he might want to
know,’” King explains.

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