THE “UNIFORM ™ look seems to
be a thing of the past for today's
teenagers, and a new emphasis on
individuality is hip.

Today’s teens are siyle trendset-
ters, spending freely and con-
tinually experimenting and refin-
ing their own customized looks
with the latest jewelry and fash-
ion.

When it comes to making buy-
ing decisions, tcens are influenced
by many factors, including music
videos, the hot teen soap opera
Beverly Hills 90210, magazines,
and screen teen idols.

According to an American poll,
much of a teen’s spending money
goes toward fashion. And the
ameunt spent has been steadily
rising over the past few years.

Last year, teens spent an

Hand-stitching
is mark of high

quality suiting

From page 14

recognize quality tailoring. If a
man likes the feel and color of the
fabric in a jacket he'll usually buy
it, regardless of the construction.

What is your beckground in
tailoring? My father and two un-
cles were tailors in Italy. When
my cousin and 1 were young, we
trained after school each day with
my uncle,

By 16 years, | was abie to make
a good suit, so ! travelled to
Milan to learn how to design at
school and from other uncles who
were tailors there. I began making
suits for clients in 1963.

Though you have been making
suits for over 40 years, do you
still follow trends? Of course. I
watch the trends from Europe and
my designs are influenced, but not
to the extreme.

I try to remain as traditional as
possible, but it still has to catch
the eye of the customer. Therefore
1 make classic styles, but with a
lot of taste.

In the Sartoria line, the
shoulders are slightly narrower
than in the past and the overall fit
of the jacket is leaner. The jacket
is longer to balance the new
shape, at about a half to one inch
in length. The spring line is
sligthly more fitted and tailored
with narrower shoulders.

Pants are becoming narrower,
because everything has to com-
pensate for the jacket’s slimness,
and sweaters are a little more fit-
ted and slightly longer.

Hugo Boss and Giorgio Armani
are showing this more obviously
in their latest designs. The lines
could eventually become as ex-
treme as those of the "70s.

Do you feel that men will ac-
cept the newer shape? The con-
sumer will adjust to it. The men
who like to follow fashion will
wear it because that is what is of-
fered. And others will foilow.

Europe has been showing the
slimmer silhouette for several
seasons already, but it will be in-
troduced very slowly, with no
drastic change in North America,
though Canada will accept it more
quickiy than the U.S.

How do styles and tastes differ
in Canada and the U.S.? Ameri-
cans are more traditional than
Canadians and much more so
than Europeans. Canadians are
concerned more with comfort than
Americans and they are more
fashion conscious, influenced by
trends from Europe.

estimated $14.4 billion on jewelry
and clothing, according to the
198) survey. In 1498S, teens aed
16 to 19, spent an averave of
$148.20 per veur on jewelry, while
in 199], the average for the same
age group inereased to $171.60.

Jewelry is the simplest way for
teens (0 make a statement about
who they are.

“Unlike adults, teens have
many styles,’’ explains Midge
Richardson, editor-in-chief of
Seventeen magazine. ‘‘One day
they may feel like an actress: the
next day 3 sportswoman. fhe
more jewelry they iiave, the more
they can accessorize themselves to
match their changing moods."'

Recent studies indicate that to-
day’s sophisticated, fashion-
conscious young teens are also

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joining the ranks of alder. qiare
valuc-oriented consumers. As evi-
denced by the popularity of The
Gap and similar brands, teens are
now attracted to the intrinsic
value of basies, quality and classic
styling.

Leading teen fashion magazines
report that teen wardrobes will be
going on the silver standard this
fall.

The noticeable prominence of
sterling silver jewetry on the fash-
ion scene is the result of the cur-
rent trend toward minimalism
superseding last year’s flam-
boyancy, coupled with silver's in-
trinsic value, affordability and
varied styles.

Sterling trends worth watching
Sterling jewciry styles for fall

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run the gamut from classic and
vintage Victoriana to modern and
urban cowgirl. There is something
wearable for every mood.

The must-have item for fall is
the pin or, better yet, a cluster of
chunks of bold, modern silver or
delicate bits of glitter.

Popular motifs include simple,
geometric shapes, whimsical
novelties, heraldic symbols, and
charming vintage Vicloriana in-

sects, flowers, cherubs and hearts.

The fashion adventurer might try
an unconventional mix of a varie-
ty of themes for an individualized
statement.

Interchangeable silver charms of
favorite animals and flowers,
hearts, and western, ecological
and abstract motifs dangle from
bracelets, hoop earrings, and long

REG,

ry NOVEM

or newer choker- length cords,
ribbons or beads.

Heirloom-tooking lockets, cuff
links, stickpins, watch fobs and tie
tacks are the perfect complement
to the strong menswear trend.

For an anti-fashion statement,
military elements such as dog tags
and 1D bracelets remain popular.

The current cowgirl theme con-
tinues with urban flair. Authentic
western motifs abound, especially
in amusing silver sheriff badges,
button covers and hair ornaments.

With the trend moving toward
small, personal jewelry, classic
hoops, plain or with demure glass
or semi-precious stone drops,
simple studs. and feminine drops
attached to french wires are fall’s
preferences of choice.

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