‘auto:

WALTER EICHMANN, 18, with his custom °77 Honda Civic, ‘The Black Buccaneer’. The car is equipped with a

B10-Sunday.News,July13,1980000

We: -

- Turbocharger engine, and is worth over $7000. (Ellsworth Dickson photo)

(UPI) - For some time now
North American television
viewers have seen a stern
Lee Iacocca leaning back in
his chair, gesturing
dramatically with his glasses,
and asking people “just to
compare” his Chryslers with
other cars, and, if they don’t
like them, to return them
after 30 days.

Across the nation,
Chrysler-product salesmen
are experiencing mixed

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results with lacocca’s please-
compare sales pitch.

For some, like Jeff Young,
service manager for the
Lebanon, Tenn., Chrysler-
Plymouth dealership, buyers
are regaining confidence in
the economy and in
Chrysier-made cars.

Young = said’ although
sales over the past year have

been down 60 per cent from
the previous year, sales are
now rising rapidly with the
announcement of the federal
loan guarantees.

“For the last 10 days,
we're seeing a 180-degree
change in customer at-
titudes. We don’t have all
these negative attitudes that

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UPI - Chrysler car dealers
may be seeing some hopeful
signs of increasing sales, but
for many car dealers of all
three big American com-
panies, the light at the end of
the tunnel is the light cast by
the headlights of oncoming
imported cars.

One of every four cars
sold in America is an import
and imported cars ac-
counted for about 28 per

Imports hurt U.S. sales |

cent of sales in’ America
during June. Chrysler has
reported a-sales decrease of
34.5 per cent from last year.

Through June 30, Chrysler
sold 327,758 domestically
built cars, compared with
500,473 for last year. Other
major car manufacturers
have also suffered losses.
Ford is down 32.1 per cent,
General Motors is down 17.8
per cent.

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