fori investing Moldowan THE BOTTOM LINE INVESTORS WANT to buy low, sell high. Yet, many peo- ple tend to get caught up ia @ buying spree and invest when stocks are soaring, then lose nerve and sell out when they are sinking. ".” ‘This is a simple strategy that appeals to conservative investors who want to take advantage of market growth to invest toward a ‘long-term goal, such as retirement or a child's education. © * Dollar-cost averaging simply means investing a set amount at _ regular intervals, such as $200 every month. After'a period of ” time, say five years, you should own more shares than if you had - invested the entire amount at the " outset. This is possible because you will have purchased more shares ‘when the market is low, fewer . when it’s high. For example, $500 , will buy 100 units of a mutual fund - priced at $5/unit, but 125 units *~ when ‘its price drops to $4/share. In this exarnple, your average cost per share will be lower than the aver- age price on the dates you made your purchase. This strategy may :~ be attractive to investors with the determination ‘to give a long-term investment program a fair try. Dollar-cost averaging, which is similar in concept to a disciplined ' savings program such as payroll deduction, works especially well with no-load or low-load mutual funds, but less well with individual stocks, Many mutual funds allow you to invest small amounts and your risk is spread.over a number of issues. However, be sure to check the funds’ management fee schedules. Stocks, on the other hand, normally are sold in lots of 100, often requiring a purchaser to invest more or less than the planned monthly payment. However, dollar-cost averaging is not “fail proof.” If your stock or mutual fund is a good quality investment that holds its value, it’s true that after a long period your average cost is almost certain to be lower than the average price, resulting in a net gain. But no stock or fund that begins to fall sharply is guaranteed to rise again. Thus, in a falling market, it’s possible for the dollar-cost invesior to “‘average- down” right out of the market. Be ready to bail out, as you would with any other strategy, if you believe your investment is in a seri- ous tailspin. The Bottom Line: Dollar-cost averaging makes sense if you want to build assets at a lower average _ cost, as this strategy almost assures you that you will acquire more shares, while redu ing much of the market-timing risk, too. But, as with any investment, you must still choose and monitor your stock, mutual fund or other investment carefully. A qualified investment adviser can assist you in putting this strategy to work and in moni- toring its success. Ongoing support is necessary to make this strategy pay off in the long-run. Russell is an investment adviser with ScotiaMcLeod. He advises on investment management and retire- ment planning. If you have any questions on dollar-cost averaging or would like to have him answer your questions privately or in this - column, you may contact him at 661-7475, e-mail at russellm@ unixg.ubc.ca, or write at P.O. Box 10342, Pacific Centre, Vancouver V7Y 1H6. ATRIMONIA HUGH STARK KIRSTIE _ MACLISE “Over Thirty Years Combined Experience” Authors of DOMESTIC CONTRACTS A Book on Marriage and Separation Agreements. @ CUSTODY & MAINTENANCE & PROPERTY i@ MEDIATION [1412 - 925 W. GEORGIA ST, VAN., B.C. (CATHEDRAL PLACE) PHONE 682-4999 Tin 5 CANADIANS — CAN'T BREATHE PROPERLY But you can beat the odds on lung disease. -¢ Arm yourself with the latest lung facts from the B.C. 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STRATEGIES FOR MAXIMUM RRSP GROWTH featuring: Maress Slade - Assistant Vice-President, Mackenzie Financeal Corporation - e The 7 secrets to investment success. © How to contribute to an RRSP even if you don't have any} money. | © How to use your RRSP to buy ahome. ; e How to buy an RRSP and achieve additional tax savings. lie @ How to utilize STAR - a unique Strategic asset allocation: program for your RRSP. e Investing globally to increase RRSP safety and growth. ° The 10 most common RRSP mistakes. e Choosing today’s best RRSP options. % sponsored by Fortune Financial Corporation * \ LS <0 SIS WR OF NORTH AnD TAY wSCOTER te SSUMOAY = DNTEOAY «PMIaAY Simple and sophisticated tax and investment strategies you can use today and tomorrow. Mi your investments grow and your tax bill. shrink. That's the key to financial planning, whether you are staring - out in life or dealing with tetirement. 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