Page 28, Febreary 28, 1979- - North Shore News 7

_, Charter class. fares for’ a.

” Canada had blown holes in a

-~

““We' arrived just in time.” ~

ween Canada’s two major air CANADA FARES TUMBLE °
carriers and the honest-to- ‘IN SPRING ‘SEAT SALES.’
goodness war will give Right there we made a note
Canadians—and America- | in our mental notebook: Sir
_as—bargain basement Freddie Laker, you: started
all this!
. period’ .of “seven weeks,
" beginning - ‘March 27, if-the We.
for their reaction. We were
/ second-in-line to a Toronto

The ‘alleged aggressor in TV station that had already
the latest’ air. fare war startled the attendant public
_ assembled its troops at dawn relations man with the news.
“last ‘Thursday after all-night The PR man admitted total
m Radio stations ignorance to what CP Air
blurted at 7 a.m. that Air might ‘do. They knew.
nothing about the enemy
the present charter class ~manoeuvre in the -night,
- fares to: destinations they While the two airlines have
serve in North America always been competitive, it
‘(except Florida). Return has been understood that
_ fares from Vancouver to they usually kept the other
- Toronto, or Montreal, or informed. Not this time.
‘New York for $159? ,

CP Air's brain trust was

We hurried to our travel quickly assembled. By
‘office to watch the row of Friday, their articles of war
“telephone buttons light up. had been drafted.
. We put ourselves in the .
"category of the arsonist who __— President Ian Gray was
hangs around to gloat when

-enveloped. — cost to grab’ a bigget share of

. the market ‘is a’ direct.
As we put the key in the. challenge to us and we won't
office door at 7:45 a.m., a be undersold.” ;
"veice in the rising dawn said, - 28
“We alieady offer a lower
fare across Canada than any
other carrier,” Gray said. He
‘stressed CP Air was the only
airline providing late-night,
year-round Courier jet
service between east and
‘west for one dollar.

. There, in a_ beautifully
finished coiffure from
Wednesday night was an Air
Canada lady who handed us
“a stencilled news - release.
She.. had. little. time for
conversation. “IE you have
any questions, . call our
reservation . department.”

- ‘Then she hurried on her-way
with an escort driver, motor
at the ready,. to the “next
travel agency.

Gray's. utterance that “we
will fight with one. hand tied
‘behinc our .batk” had
‘reference to; CP™Air’s |
‘restriction to slightly more
than one-qtiarter of Canada’s
transcontinental traffic, cP
Air's quick application will
‘match the Air Canada “loss
leader” fares across Canada.

CP AIR UNAWARE

The people’s- airline -had
declared war. The head on,

ee

- permission for this seven-

_ mission to act upon CP Air’s

“quoted as saying “Thegloves
the building of his choice is are off.. Selling: ‘séats, below...

with its counter punch on

. flights to . Britain.

* claim another fare of $454

‘the three destinations for

7 eS

read the. ‘lengthy f§
_ governing. .body — gives - its release, then ‘called CP Air .
; . blessing.

The two ‘carriers ‘must get nounced equally attractive
fares between other
week (March 27-May 7) low- Canadian cities. cP Air

fare experiment.

ae matched the fares where.
Gray called upon” the regular service. Air Canada
Canadian Transport com- describes. the seven-week

“reduced to clear” period as

iSmonthold application for an experimental one.
consolidation of its domestic oo

licences. “We want to
compete under the same
ground rules-as Air Canada
with the same flexibility of

CP Air’s boss says it is
obvious no sound business. .

scheduling.” selling at less than cost.
. “With the gloves off, now we

: will’ be pressing the

“CP CHEAPEE” FARE government for the right to

use both hands to meet this
challenge. We won't be the
only one with skinned
knuckles,” Gray said. After
Monday. It introduced “CP the first thrust, an | Air
Cheapee” fares onits charter Canada official said “it’s by
From no means certain our
Vancouver to London the
return fares will begin at
$439 .and $419 from . Van-
couver to Prestwick.. They

The Air Canada bargain
equalled, CP Air came on

attempt to. match these
prices. Whether they do or
not, is entirely upto them.”

from Vancouver. to -Man-
chester matches; the lowest
fares..on the market.
Children may travel to any of

‘It appears to be genuine =
open warfare between the
major air carriers .who
formerly: competed | on a
friendly basis. Subsequent
parries should’ make the
future Canadian dir show an
interesting one. Meantime,
our telephones continue to
light up.

$349 return. - of "

‘Air Canada’s dawn: foray,
admittedly generated by
their surplus of seats, an- |,

ELYING HIGH WITH BARGAINS, S, both C cp Air and Air Canada have announced 4 special North bs Am 2 can fares for
short period. of time. ‘The eveune publte is expected to take advantage of the mini price war.

they are allowed to provide -

can operate long-term ~ by

‘competitor (CP Air) will

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3, Sor your viewing pleasure. From remote ;

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automatic focusing.

a

{ED MACPHERSON ISA SULTANT H
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