_-OK..WISEACRE... FOR THE LAST TIME...

_PUTTING CASTOR CANADENSIS WHERE WE

ASK YOUR ETHNIC BACKGROUND, |S
TOTALLY UNACCEPTABLE!

<>

Poor track record

ORTH SHORE track and field
athletes have had to make the best
of the worst facilities for too long.

It is imperative therefore that as the two
North Vancouver municipalities develop
five-year parks and recreation master
plans, the issue of a competitive North
Shore track and field facility be addressed
now.

Track and field clubs such as_ the
NerWesters, which has produced athletes
of provincial, national and international
calibre, have had to use a hodge podge of
North Shore and Lower Mainland facilities
to accommodate their training schedule.
And last year the threat of liability claims
convinced the NorWesters’ board to ban
practice on the dangerousiy rundown

Handsworth track.

The North Shore has also been forced to
hold its high schoo! track and field meets
at Burnaby’s Swangard Stadium because
of inadequate local facilities.

Although West Vancouver Secondary’s
new track and field facility wil] meet the
needs of recreational athletes and the needs
of the NorWesters for a training track, it
does not meet the provincial size standards
required to host a provincially-sanctioned
track and field meet.

Another high quality practice track on
the North Shore is obviously needed,
especially in view of the sorry state of
Handsworth’s track.

But neither the city nor district master
plans have had the foresight to recommend
the construction of a competitive track and
field facility, the need for which wil! grow
as the North Shore population grows.

NDP candidate slams Socred brochure

Dear Editor:

Re: Premier Johnston breaks
promise

Shortly after being appointed as
premier, Mrs. Johnston promised
to stop wasting our tax dollars on
election propaganda disguised as
government advertising. That ap-
pears to be a broken promise.

Today my neighbors and I
received a government pamphlet
describing the B.C. retirement
savings plan and featuring a pic-
ture of the acting premier. The
legislation hasn’t even passed yet.

Publisher
Managing Editor
Associate Editor. .
Advertising Director
Comptroller

. Peter Speck
Timothy Renshaw
. .Noet Wright
Linda Stewart

. Doug Foot

When it is passed, the plan is not
intended to start until some
(uncertain) time in 1992. No ad-
ministrative details are yet avail-
able.

The only purpose served by the
pamphlet is to use our tax dollars
to promote the discredited Social
Credit government.

Supporters of my campaign and
I have to pay for our own cam-
paign literature. We object to
Social Credit using our tax dollars
to pay for theirs. Every time | pay
a tax, I think about how they

Display Advertising 980-0541
Real Estate Advertising 985-6982
Classified Advertising 986-6222 Fax
Newsroom $85-2131

Distribution
Subscriptions

Administration

waste our money.

The Socred government pam-
phiet claims that the pension plan
will not cost taxpayers anything. 1
didn’: know that money fell from
heaven. [| always thought that a
dollar spent on one plan was a
dollar not available for another.
The pamphlet’s claims show the
kind of funny thinking that makes
people laugh at us.

David D.Schreck
NDP Candidate
North Vancouver-Lonsdale

986-1337
986-1337
985-3227
985-2131

North Shore
A managec

Tite VOncE Os NORTH AnD WEST wNCOUVER

‘north shore

MEMBER

SN"

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unger Schedule 111, Paragraph Ut af the Excise
Tax Act, is published each Wednesday. Friday and
Sunday by North Shore Free Press Ltd and
distributed to every door on the North Shore
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Subscriptions North and West Vancouver, 525 per
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Submissions are welcome but we cannot accept
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Entire contents © 1991 Nortn Shore Free Press Ltd. All sights reserved.

rescription
for ailing
image doctors

THE FLACKS have been navel-gazing and don’t like what
they see. That was the sour note at this week's world con-
gress of the International Public Relations Association in

Toronto.
The PR induscry’s generally

poor image with clients and media
alike preoccupied the opening ses-

sion. IPRA president Charles van
der Straten Waillet of Brussels
fectured the 1,000 delegates from
64 countries to play a stronger,
more ethical role in setting their
clients’ agendas.

“We don’t want transparency
and cosmetics,’’ he said fater.
“We want to co-design the
policies of (client) companies to
take into account the wishes of
the public.””

Brave words! But in practice the
odds are stacked against the image

doctors by the very patients who
seek their help.

This comparison with the medi-
cal profession holds good in every
respect except one. Ostensibly,
companies use outside PR practi-
doners to look after the health of
their corporate images — to
prescribe ways of preventing the
image from getting sick and to
heal it if it does.

As with medicine, both func-
tions require the patient’s (i.e.,
client company’s) full coopera-
tion, When doc tells you to stop
smoking and start walking if your
ambition is to live another 12
months, you obey or take the
consequences. Likewise when he
tells you major surgery is your on-
ly hope.

Too many corporations, how-
ever, ignore their image doctor’s
preventive medicine as long as
their image isn’t hurting. And
they shun the operating theatre
even when the pain begins. Like a
three-pack-a-day, 40-hour-a-week
couch potato, they retain their
image doctor for respectability’s
sake. But at heart they remain
convinced they know more about
the health of their image than he
does.

Meanwhile — hungry for their
patient’s bucks — too many PR
practitioners ruin their own image
by settling for the role of messen-
ger boy between client and media.
The media treat both client and
messenger boy as they richly
deserve.

The smartest PR folk study the
media avidly but avoid direct con-
tact with them. They study their
clients even more avidly and insist
on influencing all client decisions
that can affect the public. And,
like lawyers and real doctors, they
advise non-cooperative clients to
jump in the fake.

Only when the PR industry

5 : ny

Noel
Wright

ale

HITHER AND YON

licenses members according to
those professional standards will
the flacks’ own image woes be
over.

WRAP-UP: Celebrating her 40th
year as founder-president of the
Miss North Shore Pageant, tireless
Gertie Todd is adding to this
year’s July 19 festivities a reunion
of former Miss North Shores since
1951 and she’s still hunting for
several -—- including Karen Crump
(West Van) and Donna McAllister
(North Van). Phone ner, ladies, at
985-0555 if you're still around and
ditto any other ‘‘ex-queens’’ not
yet contacted ... ‘‘Tax freedom
day’’ (when you stop working for
governments and can keep the rest
of your 1991] earnings) will be an-
nounced June 20 — with ap-
propriate comments on the Ot-
tawa and Victoria highway rob-
bers —- by its inventor, the Fraser
Institute’s Michael Walker, at an
11:45 a.m. lunch in the Hyatt
Regency. Call Lorena Baran,
688-0221, soonest to reserve ...
And belated Silver Greetings to
North Van’s Jack and Helen
Stevenson (she the daughter of
West Van's Wilf and Ruth Ben-
nett) who celebrated their 25th
Tuesday, June 4.

WRIGHT OR WRONG: As G.K. -
Chesterton noted, it’s not the

world that’s got so much worse

but the news coverage that’s got

so much better.

a a.
MICHAEL WALKER
the highway robbers.

exposing