34 - Wednesday, January 29, 1992 — North Shore News _INTRODUCING BUSINESS WO ALTHOUGH MOST B.C. women in business are part of the service industry, that industry is far teaching, Including professionals and those in tourism. This chart, indicating the types of businesses operated by 8.C. women is based on the preliminary findings of a recent survey. Conferences focus on women’s issues WOMEN ARE the fastest growing segment of the small business population, with one-third of new businesses being owned by women. Businesswomen’s Advocate of the Ministry of Economic Develop- ment, Small Business and Trade. The Federal Business Develop- owner of The Body Shop Canada. More information can be ob- tained by calling Trish Malahoff at 525-1011 or by visiting the FBDB office at 221 West MEN: OF: Dr. Pincott was one of the first women to practi naturopathic medicine in the Lower Mainland. After graduating as a registered nurse from the Royal Jubilee Hospital in Victoria in 1979, Ingrid became disillusioned with orthadox medicat practices. She completed pre-med at the University of Victoria, and four years at the Naturopathic Medical College in Portland, Oregon. “T opened my practice in Vancouver in 1985,” she said, adding, “My greatest joy is dealing with both the healthy and unhealthy individuals who are looking for an altemative to orthodox medicine.” For very personalized care, call 731-4183. Dr. Pin- coit’s practice is located at #108-3195 Granville St. Sefhaa As president of Pink Collar Marketing, Nance ‘ekeniee is involved in marketing, advertising, and pro-. motion. : f A North Shore resident for 16 years, she has a<' | -- wealth of experience, and success, in helping. business and individuals develop marketing and . advertising plans‘thar work. Nance uses a variety of media, including prints ads, flyers, newsletters, | nd brochures. She is a University of Tortonto graduate, and was . the regional marketing manager for Royal Trust Nance believes that individuals and businesses to- day must be better, first, or different — “consumers”. demand it." “Effective marketing must be custom: tailored; the generic one-size-fits-all approach does not work.” . You can call Nance at 929-7054, Preliminary figures from a 1991 survey of Women in Business in B.C. reveal that ‘‘women are creating their own businesses to satisfy their needs for achieve- ment, independence, and the ac- commodation of work and family tesponsibilities,’’ according to the ment Bank is sponsoring a con- ference entitled Business Success for Women on March 4 at the Sheraton Inn in Burnaby. Workshop topics will include management, promotions, and communications. The featured speaker is Margot Franssen, Virginia began her carcer in 1966 as an edministrative assis- Esplanade in North Vancouver. Another conference, Women in the 90s: The Choices and the Challenges, will take place May 30 to June 2 at the Robson Square Conference Centre. For more in- formation, call 684-4616. For the past three years travel consnitant Shirley Clarke has been renting homes in France and Italy through her Vacances Provencals Vaca- tions home rental business. She represents over 500 homes and apartments, which can be rented’ # for a week's stay or for up to a full year, all over | § the two countries. Married with chree children, Shirley has a B.A. ° tant, actively engaged in insurance and investment courses in the in Political Science from the University of Toron- estate and financial planning area. She now works as an insurance and financial services. consultant with North American Life Assurance. ae : to, where she was the President of che Students’ Administrative Council and sat on the Univer- , . : sity's Governing Council. Shirley also owned her Virginia saw the financial services industry az a way of helping Onn property management company in London, ; : “ . tario before moving here three and a half years people in a meaningful way. ‘People need mor:ey accumulation ago. strategies to help solve their long-term goals and objectives, and . since goals and situations are in need of constant revision and review, there is a reai need to explain optinns in plain English.” Shirley's goal is to have more people hear about her busifess, saying: “I love be- ing an entrepreneur. The sky is che limit for me. I can make this business as big as. T want, I can set my own hours, and [ can give my clients my 100% guarantee of good service and no surprises when they arrive in Europe.’’- Loe noes Because each client is unique, Virginia believes in cailor-making For a free portfolio catalogue, call her at 985-4268 or send a fax to her at 985-5031. each solution, working within the client's budget and in his best interests. Her clients include realtors, business women, interior designers, and teachers — she is 4 businesswoman’s woman. NORTH AMERICAN LIFE ASSURANCE 689-8831 - Virginia also finds the time to volunteer for the Lions Gate Hospital Ladies Auxiliary and the CapilanoCollege Foundation. ‘NORTH VANCOUVER CHAMBER OF COMMERCE The North Vancouver Chamber of Commerce is the Business Information Centre for the North Shore. It assists those individuals with existing small business or those wishing to start their own business. TheChamber has publications and.videos available with information on business start up or expansion, franchising, marketing, business planning, operations, home-based business, incorporaton, accounting, financial contro! and many more on specific types of business. The Chamber also carries information specifically for women in business from the Women’s Secretariat and the Businesswomen’s Advocate. ‘The Chamber of Commerce offers many networking, advertising and showcase opportunities for small business in the community. All members of the North Vancouver Chamber of Commerce are also members of the B.C. and Canadian Chambers of Commerce giving the membership the opportunity to lobby all levels of government. on issues of concern to the business community. ’: The Chamber of Commerce salutes the women in business on the North Shore and their en- reneurial spirit! . . North Vancouver Chamber-of Commerce manager, Judi Ainsworth, draws on a variety of professional careers to bring her special talents to her post at the Chamber. She spent 10 years in the hospitality and tourism industry marketing the North Shore prior to her appointment as Chamber manager. She has also cwned and operated a spor- ting gouds store and has been a licenced realtor in the Okanagan. . Judy has Business Information Officer training, marketing and management training and has attended the Canadian Institute for Organization Management at che University of Western Ontario. She sits on the Board of Directors of the Chamber of Com- merce Executives of Canada and is a member of the BC Chamber Executives Association. For more information call the Chamber office at 987-4488. 131 E. 2nd St., North Vancouver enterprising smilé behind Southern Shades. With another year of acclaimed . customés satisfaction and service Southern Shades has ‘emerge: . with-a subtle new freshness of * concept and design: Upon the successful compl tion of an Advanced Interior Design Course at BCIT, Sherry has extended her company to clude not only her highest ty window coverings, draperic bedding and upholsteries, buc also | paine -and services... : The driving force behind her expanded sales team — Luise Reeves, da | Arens and Lanin (Grauer) Gillies— Sherry looks forward to reaching'a larger ’ : ‘market with her total home decorating. ~ : Offering her expertise from the convenience of her home-based office, : Sherry is able to provide her clients with the overhead free advantages o affordable prices, servicing both che Lower Mainland and Whistler/Sqy areas, and priding herself on dealing exclusively in top mame, prime ‘quali- ty products. oo With concern to the last detail, Southern Shades ensures. maxiinum satisfaction by utilizing the services of a professional installer boasting 25 years’ experience in her field. . . Meet the Southern Shades team for yourself. Regular participants in North and West Vancouver Mall Shows, the ladies will be in attendance to glad- ly assist you. Or you can contact Southern Shades teday at 984-8687. From consultation to installation ... Soutkern Shades —- A shade above the Rest! ;