ED’S LINENS COMES TO CAPILANO WALL Ed's Linens is a familiar local retailer that's been serv- ing the North Shore for 15 years and a welcome addition to Capilano Mall. “Ed” is Ed Rothman, owner of this fam- ily business, now in its 19th year of operation, with cight locations in the lower mainland. Many shoppers will recognize store manager Sherry Bell, who managed the nwo previous North Shore loca- tions fur eight years, and who is now sertled into the new store, situated on the site of the former Pacifie Linen. § .” More than just Sherry and many of her staff will be 4 familiar. Customers will also recognize the quality and selection of bed, bath, kitchen and tabletop linens and accessories -- and the great Ores “We try to keep our f prices better than competitive,” says Sherry, “But above 4 all, we pride ourselves on customer service. Staff are on hand at all times to give customers information and the help they need.” They also have a seamstress who works for the com- pany and will make duvet covers or other bed accessories out of bed sheets purchased at Ed's. “This is what cus- tomer service is all about,” explains Sherry. “We strive to provide a level of service that is a cut above the standard of inost retailers. We overstaff our stores with knowl- -edgeable, non-commissioned sales associates who are there to. help customers find the right look for their home.”. - With the holidays approaching, Sherry suggests embel- lished towels as a unique gift idea. And for the hard-to- buy for, she recommends Ed's Linens gift certificates. “These are really popular for gift giving,” ers Choice “Award for 2000 i in the . patego: f Local Jewellers. Winners were: -* osen by co uMers Fs through an independent SOOTHERS IS GOWING UP Zeba Kara's baby is growing by leaps and hounds. And like any proud parent, Zeba, the owner of Soother's Kids! Boutique Plus is delighted to show off her new store. Soother's new iocation is four times bigger than the previous store. With almost 5,000 square feet, Zeba's had reom to expand her stock of children’s toys, accessories and furniture. ‘Fhe new location is brighter, bigger and stocked with all the viral accessories of childhood, from new born to juvenile. “With the expansion, I've been able to carry more juve- nile furniture in solid pine, such as beds, armoires and com- puter desks,” says Zeba. Soothers also stocks hard-to-find products such as the Arm's Reach Bedside Co-sleeper, which allows baby to sleep safely beside his or her parents’ bed, and the Baby Bjorn, a popular Swedish baby carrier. Parents’ lives are busy enough, but Soother's has lots of products to help make those early years of parenting both fun and safe, from educational toys to lamaze products to jogging strollers and a hanging high-chair that snaps to a dining table. Come on in, Zeba would love to show off her Sunday, November 12, 2000 - North Shore News - 33 SHEFIELD AND SONS GETS A NEW LOOK Shefield and Sons owners Bernie and Sun Moon have been familiar faces at Capilano Mall since 1997 but their new store location, across from the food court is brand new, witha fresh new look. “We are very happy here,” says Bernice. Since moving to Canada from their native Korea, the pair have fallen in love with the North Shore. “It is very beautiful here, and our customers are very nicé people.” Shefield and Sons is about more than just the obvious, With Chrismas just round the corner, they stock all the accessories for the person who has everything, Business accessories such as pen sets, business card holders and letter openers as well as hip flasks, gentlemen's gift items, even lotto tickets for stocking stuffers. Be sure to stop by and check them out next time you's re in the neighborhood.