20 — Wednesday, April 29, 1598 — North Shore News

north shore news

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<> BUSINESS

The heart of
investment

SUSANNA Stuart has
changed the way she
advises her clients about
money.

T came across Stuart during
a recent trip to New Zealand.

Her comments on “your head,

your heart and your money”
are as relevant in Canada as
they are halfivay around the
world.

“I got a phone call from
one of my clients, asking me
about property investment,”
said Stuart, senior financial
adviser with Coopers &
Lybrand in Auckland. “I
pointed out the outlook for
property prices here is uacer-
tain at best (as I gather it is in
Canada). She said she knew
that but felt more comfortable
with property — something
she can see’and touch —- than
any other type of invesument.

“She didn’t want advice
about risk and returns —
rather, she wanted support for
her decision.”

Stuart said a few years ago,
she would have been less sup-

‘portive. These days, however,
her thinking has shifted.
- “Investment is not only
., about risks and returns. The
. emotions, attitudes and com-
fort level of the investor are
part of the equation,” she said.
_ Stuart knows managers. |
who do an excellent job of
running and planning for the
. _ future of their companies.
.“But in their personal lives,
they are always broke by pay-
day and may be doing litde
_ about their own retirement.”
_ She said many people can-
“not bear to invest unless
there’s an element of risk
attached. :

“They may be careful dri-
vers and make careful buying
decisions —- but they love a
gamble. The important
thing,” said Stuart, “is to rec-
ognize your own money atti-
tude and understand haw it
influences vour saving, invest-
ing and spending patterns.
Then plan your finances
accordingly.

“Ifyou are an anxious sort,
don’t get browbeaten into a
high-nsk/high-return *oppor-
tunity of a lifetime.’ You won’t
be happy with it, you won’r
sleep at night and you will
probably pull out at precisely
the wrong moment.

“If money flows through

- your fingers like sand, set up

automatic transfers from your
chequing account into a ‘can’t
touch’ account or invest-
ment.”

Stuart said she feels the
issuc of “money attitude” is
particularly important for
women.

“I find many women have
a lower risk tolerance than
men and are less inclined to
think about their long-term
financial affairs.” ”

— Copyright 1998 Mike
Grenby

Contact Mike Grenby at
P.O. Box 50029, Sonth Slope
RPO, By, B.C. V5} 5G3;

‘email mike@grenby.com

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Global Leaders

in the Rapidly Expanding Electronic
Commerce Software Business

Choose North Vancouver
for Home Base

Get ready for Silicon Valley, North Shore style. Increasingly, companies like SoftCare
Electronic Commerce Inc. are choosing North Vancouver to set up shop.

Raeanne Steele
North Shore News Advertorial Writer

“North Vancouver is a great location for a global company. It’s central
for our market, which ranges from North America, to Asia, Europe and
Africa” says Martyn Arrastrong, President and CEO of SoftCare.
Ammstrong, whe grew up 9a the North Shore, sees a lor of potential
for his comfaunity, with its unique living and working environment.

“With any successful software company, comes offshoots af people,
technologies and assaciated companies tht. moktiply opportunities for
our young techaolegists aad engincers. One just has to look at what
Microsoft has done for the city af Redmond, WA.” SoftCare moved to
North Vancouve:’s Capilano Business Park from Rumaby this January.

* This global software leader is part of a crowing trend of high-tech

companies estabiishing businesses in North Vancouver. A recent move
by the City to recognize software engineering companies as
‘manufacturers’, has allowed companies like SofCare to move into
industrial parks thar were previously slated for traditional
manufacturing only. Add breathtaking ocean and mountain views,
ready access to recreational activities and you have 2 majer incentive for
high technology companies to put up their shingles.

“I sce leading-edge, high tech companies such as SoftCare, to be the
future of manufacturing in BC,” says Denis Huard, Partner,
Edgecombe Realty Advisors Inc. “Edgecombe has considerable
expertise in meeting the needs of high-tech business across Canada,
and we would welcome more companies like SofiCare to consider
locaung to the Capilano Business Park.”

The Regional Director of the Canadian Advanced Technology
Association agrees. “17 is going through a transition from’a heavy
industrialized cconomy, to onc that is knowledge based. The ability for
regions such as the North Shore to recognize and facilitate this is key
to BC’s success as a technology cluster,” says Clay Braziller.

Formed in 1989, SoftCar: is Fath a local and global leader in
providing creative Electronic Commerce (EC) and Electronic Data
Interchange (EDI) software solutions for business. The company offers
EDI Management Systems and a full suite of Electronic Commerce
Products and Services, which have been implemented in hundreds of
businesses across North America and Asia, in most private and public
business sectors. SoftCare has brought its unique technology and
process to strategic partners such as TRI, one of the world’s largest
manufacturing companics. Key customers iike the Korea Trade
Network, the largest EDI/EC network in Korea are now positioning
SoftCares' products in major foreign markets.

ED

REALTZ ISORS INC.

“With any successful sofavare company, comes offshoots: “

of people, technologies and associated companies. that.’

multiply opportunities for our young technologists and "| :

; Martyn Armstrong ~

#4] 9SO West Fst Street

Tare Electronic Commerce Ine. 0 983-8083

MBE ... welcomes their newedl tenant

Electronic Commerce
SoftCare is part of the new breed of
. high-tech industries: on the ‘North
: Shore today. 'As a partner in business
innovation, Edgecombe is proud to be
; able to accommodate the unique -
requirements of technology-
based companies such as
| SoftCare.

CAPILANO
_ BUSINESS PARK