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16, 1995 - North

‘ i

Shore News

Fashion family is A-

Leones get hip

to the streets
THE STORM clouds parted
just long enough for the Leone
_ family to celebrate the opening
of their new store, A-Wear,
with a giant street party.

By Layne Christensen

Fashion Reporter

Vancouver's Howe’ Street was
cordoned off between Hastings and
‘Cordova to accommodate S500 pity-
“ing guests, a jazz band, two salmon
barbecues, av salad spread. picnic
tables, carnival games and a flat-bed
trailer that doubled as a fushion cat-
walk, ;

While Maria and Alberto Leone

- have fuelled the fires of “80s excess
“with pricey. designer wares from
Aheir-eponymous-named high-fash-
“jon emporium in Sinclair Centre,
daughter Patrizia has found an
aaswer to "90s global awareness
_ und fiscal restraint in A-Wear,

The store, located downstairs
from*the grand ‘Leone boutique,
stocks active wear, for both men and
wornen, that takes its cue from the
- streets. No Donna Karan, Versace or
Valentino here. A-Wear has its own).
label, designed in Vancouver and |
95% Canadian made.

_"A-Wear is-a brand in its own
store thai offers affordable, quality
fashion “— with an edge." says
Patrizia Leone. ; ;

- Prices upstairs frequently run to
four digits: but at A-Wear. they are”
devidedly dawn to earth: $48 for a
ribbed tee;-$105 for’a Meece. vest
and $198 for, a. fabulous mohair
swing coat in charcoal grey.

At the: street party. the Leones
denionstrated ‘their cominitment to
the community, if. not the. environ-
ment (paper plates“and plastic cut-
lery: Tsk. Tsk.) 5

» Guests ‘received a ballot and
were asked to choose three charities
to benefit, from. an) A-Wear-Ness
fund, One hundred per cent of the
street party admission price us well
ds‘ 25-cents from each store :pur-
vhase will go to the fund, with pro-
ceeds tobe distributed: equally
between the Children’s’ Foundation,
Canadian Cancer Society and the
North. Shore’s) Emily’ Murphy
“House,”

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Photo Jane Weitzel

-THE DESIGN team at A-
', Wear takes its cue from
the street, with afford-
‘able fashion that fits
the West Coast lifestyle.

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