10 - Sunday, February 12.

. 1989 - West Vancouver Villager

Help’s at hand for fitness procrastinators

PERSONAL INSTRUCTION
OFFERED AT HOME, OFFICE

ARE YOU the type who always means to ‘‘get in shape,”
but manages to find something else to do whenever the ex-

ercise classes start?

If you are, the newest trend in
the fitness industry might be just
the thing to get you started once
and for alt. Personalized fitness
regimes, tailored to your lifestyle
and conditioning goals, are becom-
ing increasingly popular at fitness
facilities and recreation centres.

Curtis works with each client
to bring about a healthier
lifestyle and attitude change
that will be permanent, not a
roller coaster of strict diets
and binges or the zealous
Sitness attempts that are
usually followed by
discouragement.

West Vancouver’s Charles Cur-
tis, owner of Curtis Personalized
Health Management, Ltd., says
that the individyal programs are to
teach people ‘“‘how to take care of
themselves in a positive environ-
ment’? and are ‘‘not just for the
rich and famous.””

The only prerequisite, he said, is
‘we demand a serious commit-
ment from our customer before we
take on 8 job.””

Curtis’ team of two full-time
and four part-time consultants ~
which includes a registered dieti-
cian, physiotherapist and massage
therapist — designs, through fitness
testing and -questionnaires, a

‘ result-producing program that will

complement. an individual's
lifestyle, schedule and budget.

centre, 926-8585..

JAN MACLEOD and three and & haif year old Jenna enjoy time
together at the Teddy Bear Swim at the West Vancouver Aquatic
Centre. This drop-ia program offers one hour of parent and baby |"
swimming followed by 45 minutes of supervised. play for the kids
_while parents swim or enjoy the whirlpoc! or sauna. For more infor-
mation on the swim, contact Deb Laidler or Joni Hail at ‘the aquatic

By PEGGY TRENDELL-WHITTAKER
Villager Reporter

Instruction and support on a
one-to-one basis are available at
Curtis’ fitness facility, in one's
own home or office, on a schedule
designed to meet individual needs.

Although Curtis’ clientele runs
the gamut from teenagers to
seniors to rock stars, he says the
average clients are between 35 and
45, males or females who ‘*have
ignored themselves ... they’re
tired, run down and know what
must be done but can’t — get
motivated.”"

Curtis works with each client to
bring about a healthier. lifestyle
and attitude change that will be
permanent, rather than a roller
coaster of strict diets and binges or
the zealous fitness attempts that
are usually followed by
discouragement.

The result, he says, is that they
feel better about themselves, look
better, have a higher self-esteem
and ‘‘are more able to deal with
their outside environment.”

This has not gone unnoticed by
employers, many of whom are of-
fering corporate fitness packages’
in an attempt to reap the benefits

.brought by healthier staff

members.

A year ago, Curtis started Corfit
Consulting, which offers ‘‘person-
alized’ fitness on a grand scale,
custom-designing employee pro-
grams for different corporations.

As a result of individual fitness
testing, information seminars, in-

photo Mike Wakefield

CHARLES CURTIS, right, offers a tailor-made persona! fitness regime to get anyone on the right track to 2
new, healthier lifestyle. The workouts he recommends are flexible, and can be completed in his fitness studio, at
your office or in your home. Here he is shown in session with David Kaisaris.

centive plans and aerobic work-
outs in the company boardroom or
a nearby recreation centre, Curtis
says employee. morale, com-
munications and productivity all

increase, while. absenteeism

deciines.

“It does improve the bottom
line for the companies, and the
companies are beginning to realize
that,” noted Curtis. ‘‘Individuals
are the most important things in
the company.

A 1978 federal study found that
the 300. employees who par-

neighborhood g papers?

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ticipated in Canada Life Assurance
Co.'s fitness program saved the
company at least $500,000 per year
through reduced absenteeism and
lower staff. turnover. Subsequent
studies have supported this fin-
ding.

However, says Curtis, ‘‘the big
myth out there is that only big
companies can afford it.’’

Although he does have some large «

corporate clients, one being
McDonald’s Restaurants’ Western
head office in Burnaby, Curtis says

a program can be designed to work .

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Postal Code

YOUR NEIGHOORNOOO NEWSPAPER

NO... :Csé&E.- Daattle

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' 1139 Lonsdale Avenue, North Vancouver, B. C. 986- 6222 {

with much smaller budgets.

Curtis is confident that the con-
cept of corporate fitness programs
will only increase in popularity.
“89's definitely going to be the
year for the companies,’’ he says,
Curtis has. already expanded his

‘operations to Toronto, where he

maintains one full-time employee
and four part-time consultants...

The West Vancouver office of
Curtis Personalized Health
Management is located at 2214
Haywood Ave, Call 925-2348 for
information. :! ;

$ a af