B4 - Wednesday, November 16, 1983 - North Shore News

LOOKING AT INSURANCE

Common sense is best policy —

By MARILYNNE A. KING

I] GUESS LIFE insurance
companies have been
ublishing and distributing
ooklets on nutrition, exer-
cise and general health
maintenance for 50 and more

years. Every time I see one of
these I still think about how

nice it 1s to be able to do
something in your own cor-
rate self-interest that 1s
eneficial to everyone else.
Life insurance companies
hike to see people stay healthy
and live longer. When they
do, the companies can use
pohcyowners’ money longer
to make more money; when
policyowners’ funds make
more money, this benefits all
policyowners (of mutual
companies especially), since
company carnings are partly
distmbuted to polheyowners
ino the fomm of dividends
Also, better mortality figures

eventually mean a lowering,

TAXES
AND YOUR
INVESTMENTS

Merrill bynach Canada Inc

of premium rates, simply
because people live longer to
pay more premiums.

I'm fully aware that if you
set out to make a list of
businesses that are perfect in
every respect, you'll wind up
with a wonderfully clean
piece of paper. And the life
insurance business has its
share of faults too, of course.

I imagine people are still
being sold greater amounts of
insurance cdverage than thev
logically should have; other
individuals probably wind up
with policies that are inap-
propmiate for their sttuations.
Such errors are not always
deliberate; they can result
from a lack of expertise, too
much haste in assessing a
situation, or inadequate in
formation trom the
purchaser

To assess the value of an
agent's life insurance recom
mendations, | suggest you fet
common sense be your guide
Ask why the specific policy is

recommended why this
amount 1s considered
necessary; the answers should
be logical and consistent with
the information you give the
agent.

Most agents today have
had a good grounding in
analyzing situations and are
well able to give advice based
on life insurance needs com-
bined with = financial = cir-
cumstances. But ‘‘caveat
emptor’? (let the buyer

beware) applies to the pur-
chase of life insurance at least
as much as it does to our
everyday purchases of food,
clothing, entertainment, and
bigger-ticket items such as
cars and homes.

Marilynne A. King is a
North Shore life insurance
agent licensed by Manufac-
turers Life. She may be
reached at 681-5411 to

answer any questions about
her column.

STARTING YOUR OWN BUSINESS

North Shore Continuing Education is
sponsoring a one day course on
Sat., November 19.

Lectures, include experts in the fields of
marketing, tax, law and financing.

Telephone 985-8741 tor details

presents a free seminar on taxes and therr
Mphcations on investment income The main topics to be addressed will be ISIP
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Ottshore Investment Funds, Tax loss Selling

international Plaza Hotel, North Vancouver, 7:30 p.m, November 22, 1983.

This seminar will appeal to investors who have substantal capital positions
wv the market and are seeking Means of improving ther after tax positions
Speakers will include Mr Trevor Johnstone of Pawluk, Johnstone Voigt

and Such Chartered Accountants West Vancouver, as well as representatives
from Mecall tb ynch

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