34 - Wednesday, September 28, 1988 - North Shore News

BUSINESS

CELTIC STUDIO marketing director David Bruce-Thomas. displays some of the custom

- “clan crest rings the North Vancouver studio produces. for customers across. North

History is lucrative
for local entrepreneur

LETTERS AND telephone calls pour in daily from all cor-
ners of the continent to the desk of Louis Walsh, owner of
Celtic Studio in North Vancouver.

The writers have seen the direct
mail ads he’s placed in specialized
magazines with titles such as Mili-
tary History, British Heritage, and
The Clansmen. Walsh is in the
business of clan consciousness and
provides the heraldic fixtures to
bring it all alive.

business
briefcase

Michael Becker

Customers order handmade gold
or silver rings displaying family
coats of arms. By specializing,
Walsh has managed to corner the
international market in the trade.
Over the years he has built up a
standard repertoire of thousands
of family crests from the United
Kingdom and Europe.

‘*We’re really the only manufac-
turer involved in this special area
of jewelry manufacture and
design,’ said Walsh. The studio
also carries charms, pendants,
lapel pins, cuff-links, tie bars, stick
pins, spoons, kilt pins, belt
buckles, key fobs, brooches, letter
openers, book marks, clan badges,
shields and tankards,

Armed with an honors degree in
history and economics, Walsh
opened a store in 1976 to sell
heraldic items in London, Ontario.
He quickly saw $15,000 a month in

profit and began to expand on the
clan theme with the opening of a
second store.

Today he supplies over 600
smail, independent heraldic
Tetailers actoss North America.
Said Walsh, ‘I’m in business in
B.C. because I like living here. The
market is North Americamn-wide.
You couldn’t make a go of this
kind of business just in Canada.”’

With a chief herald newly
operating in Canada — West Van-
couver to be precise — family
crests can now be registered in

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Page 35

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