Al0 - Sunday News, December 20, 1981

inquiring
reporter
ee

by
Ellsworth
Dickson

We are exposed to a great deal of ad-.
vertising as merchants constantly vie for our
attention and our cash. Being in the
newspaper business, I am aware that ad-
yertising works, but let us find out what the
public thinks.

Today’s question is:

“How do you respond

-_A. Pedersen
North Vancouver

= I read the food ads in
“\the newspapers to look
. for sales and good buys. I
- throw junk mail in the
’ garbage. I buy products I
' see on TV. I like to try
new products.

North Vancouver

I'use my junk mail to
ight fires in my fireplace.
/) I read newspaper ads and
‘sometimes buy the
products I see. I don't pay
much attention to TV
commercials.

Per Pedersen
North Vancouver

_ I leaf through junk
- mail, but I have never
‘ bought anything that way.
I do buy things regularly
from. ads I see in the
newspapers. I usually
, take a break when a TV
commercial comes on. |
find them misleading and
get the feehng they are
trying to fool the con-
sumer.

Brenda Barre
North Vancouver

I hate advertising. |
usually throw junk mail in
the garbage. I have never
bought anything through
junk mail. 1 think
everyone is somewhat
influenced by TV ad-
vertising, but I don't go
out of my way to buy
something I saw on TV |!
do read and respond to
food ads the
Newspapers

Gordon Scou
North Vancouver

1 reahze odvertising ts
necessary, but Pm not
impressed by most of 1
object) to advertising
aimed at children On
occasion, I buy products
1% I see advertised in the

newspaper

‘inequities’ inW.Van garbage

FROM PAGE A1

municipality collected their
garbage.

Council also decided that
the policy should be applied
retroactively to December 1
and ordered municipal staff
to work out the necessary

system of subsidies by
January 31.
Meanwhile, council

received without comment a
memo from Municipal
Manager Terry Lester
suggesting an overall “user-
pay” policy for all garbage
collection, including
collection from single-family
homes.

Mayor Derrick Hum-
phreys, in a subsequent
interview expressed strong
personal opposition to such
a user-pay policy, which will
be debated by council at a
later date.

Lester's memo pointed out

several incidental
“inequities” in the present
garbage collection, in-

cluding the following:

All commercial operations
which pay for a commercial
garbage collection service
pay again through municipal
taxes.

Vacant land is also taxed
for garbage collection when
obviously there is none.

And, since municipal
taxes are based on property
value, Lester also pointed
out the unfairness of a
$200,000 home costing twice
as much for garbage
collection as a %$100,000
home when they both
receive the same service.

The manager's brief
suggested perhaps the whole
philosophy behind the
municipality's new system
was wrong: “where part of
the community pays another
party directly for (a) service,
is it equitable to pay for the
service which is taken from
the municipality out of
general taxation revenues.”

“In
nature”

Situations of this
the brief continued
pay philosophy

“a user

ESCH SRO IED RR OCR aR Se

If you love

your Honda
yo it aChnstmas

winter tune-up

plugs. points. condenser

tuel filter. air filter

$4995

tax
at our new,
larger location.
1124 West 15th St.
NORTH VANCOUVER

Peter K
Automotive Ltd.

088-7671
ample parking In rear

usually prevails.”

The brief concluded by
strongly recommending the
user pay system which would
require taking garbage out of

the tax assessment and
charging $50 to each single
family household and

apartments with less than six
units.

Everybody else, including
strata residents, would have
to pay a fee directly to the
commercial pickup service
of their choice.

If this is not acceptable to
council, the brief suggested
refunding the commercial
fees paid by strata owners up
to the amount Haul-Away
charges.

Haul-Away president Len
Remple, asked to comment
on the situation, maintained
that the increased charges to
Strata title owners were fair.

He suggested that the
former municipal rate - $6
lower per container/pickup

than Haul-Away’s - was
underpriced.
“The municipality was

LUNG
CRIPPLERS

Emphysema, Asthma,
Tuberculosis,
Chronic Bronchitis,
Air Pollution.
Use Christmas Seals

absorbing the difference,”
he said. “In effect, apart-
ment dwellers were being
subsidized by single-family
homeowners through their
taxes.”

Remple also noted that
small businesses in West Van
which are confined to using
domestic-size garbage
containers have been en-
joying several pickups a
week free of charge by the
municipality.

“We will be charging for
all pickups in excess of one
per week, in the same way as
for private homes,” he said.

The Haul-Away operation

is rapidly shaking down as its
personnel become more
familiar with their routes,
Remple added. “In the first
week we had about 200
complaints. That dropped to
around 100 in the second
week and now we're getting
only a trickle.”

“West Van is an ex-
ceptionally tidy coém-
munity,” he continued, “and

one of our problems at the
Start was sometimes finding
the garbage. People would
put out their containers in all
kinds of half-hidden places
rather than spoil the look of
the block.”

Say Merry Christmas
with our fresh pasta traysl

prepared cannelloni
or lasagna $5.60
Just heat & servel

& don’t forget to
pick up

your Panettone., a
typical o

Italian Xmas cake
made -

with candied fruits.
Melts in your mouth!

$7.80 to $13.50

speciality cheeses & meats

SCALDAFERRI
Achiccteasen & pasta shop

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Mon.-Sat. 10-6 p.m.
2395 Marine Dr., West Van. 922-8887!

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f
w- \ e

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30 watts x 2
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05% W&F

20 HZ - 17,000 HZ

Belt Drive

Servo Speed
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W&F 045%

while stocks last until Dec. 24/81

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25 Yrs. of Professional Sales & Service

987-312)

1596 Marine Drive
North Vancouver

987-4323