Baby business pays

JUST ASK Marilyn
Taylor and Libby Ordel.
The two women are pro-
ducing the second Babies
in the 80s event.

By) DAWN BURKE

Babies in the 80s is of-
ficially licensed as a public
market. But it is much more.
The three day event, Friday
through Sunday, at Robson
Square Media Centre, in-
cludes fashion shows, retail
booths, demonstrations, a

free childminding service, a
mothers room, a toy room,
draws, free pamphlets and
samples,

Five thousand people are
expected to attend the show,
billed this year as The Big
Event. If these estimates are
correct, the event would at-
tract more than 2,000 than
attended last year’s.

BALANCING ACT

Demonstrations and per-
formances are scheduled on
such varied topis as toys,
crib safety, CPR, a diaper

demo, exercise,  entertain-
ment, fitness and a best
bouncing baby competition.

Taylor and Ordel both
have an intimate knowledge
of babies, and business, in
the 80s, Both are mothers,
both are businesswomen,
And both try to balance the
difficult task of giving to
one job without taking away
from the other.

Taylor, 38, a former buyer
for the Bay, has taught retail
management at Capilano
College. She lives in North
Vancouver with her husband

two
and

Douglas and their
children Natalie, cight,
David, four.

Ordet, 30, runs the Ordel
Group Agency, a firm which
represents Canadian clothing
manfacturers and, with
Taylor, Taylordel Produc-
tion Line Limited, the com-
pany which produces Babies
in the 80s,

COMBINED TALENTS
Ordel has a background in

public relations and fashion
promotion and manages the

NEWS photo Terry Peters

EIGHT-MONTH-OLD Jonathon Durst is one of many babies expected to bring their‘parents to this weekend's Babies in the

80s event. Flanking Jonathon are Babies in the 80s organizers Libby Ordel, left, and Marilyn Taylor, The three-day event, to

be held at Robson Square, starts Friday.

‘THE

VANCOUVER
WALDORF
SCHOOL

PUBLIC LECTURE

“The Child at Home,
The Child at School’

By Joan Almen
Chairperson of the Waldorf
Kindergarten Association
of North America
Saturday, Oct. 26th at 8:00 p.m.
2725 St. Christopher's Rd.
North Vancouver

For further information
985-7435

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Time for
pumpkin
treats
PAGE 22

B.C. Lions Sundancers. She
lives in Vancouver and she
and husband Stephen have a

daughter, Eryne, 30 months. *

Taylor says Babies in the
80s was Ordel’s idea. The
two women were looking for
a way to combine their tal-
ents and go into business,
They wanted to produce a
consumer show but needed a
winning concept. Babies in
the 80s has mide those
dreams come true.

Taylor says the concept
allows her merchandising
background and Orde}’s
promotions background to
become the perfect combina-
tion of talents to make the
show a success.

CONTINUED SUCCESS

Taylor insists she is not
the stereotypical career
woman. ‘‘Career mother
implies that your time is split
90-10 career versus family,”’
she says. ‘‘We are not cor-
porate women — we run a
small business. We're nor-
mal women who own a
business and happen to have
careers and be mothers.’’

Pants reg. to $210.
Blouses reg. to $110
Sweaters reg. to $120

And, she says, ‘‘Family
comes first.’’
To make sure future

shows continue the success
started last year, marketing
students from Capilano Col-
lege will be conducting a
survey as a class project.
Consumers will be asked
what they do and don’t like
about the event and how it
can be improved. And the
success of last year's pro-
duction has led to serious
offers to bring the’ event to
Toronto.

BROAD RANGE

Taylor denies the show is
exclusively for yuppies, up-
wardly mobile parents with a
lot of money to spend on
one or two children.

“We try to ensure we have
a broad range of products
and services, not just for
yuppies,’’ Taylor says. ‘it’s
also for grandparents and
other family members.
Statistics show there are

more non-traditional fami-
lies. We do take this into ac-
count and the show is not
geared to rich people.”’

\ Discount Designer Fashions

Ow $495.5] 39
now 19% ~85 5s
now 91.97 ~95 9%

Through Sunday Oct. 27

Open: Mon.-Thurs. & Sat 10-5:30 pm
Fridays 10-8 pm Sun. 12-4 p.m.

1079 Marine Drive, North Van 980-2208

parking int rear

#105-6950 Nicholson, N. Delta

590-5343

6840 #3 Rd., Richmond 273-8644