' Shape-up sells a Shape-Up Shop doesn't just sell products; it pro- motes a lifestyle. If there is one thing general manager Frank Bellavance would like people to know about Shape- Up Shop, that would be it. “Fitness isn't a fad. It is proven to be beneficlal,’’ says Bellavance, who has trained for the past five and a half years. “I'm doing something | anjoy. And it keeps me in check, because if | stop working out | am. not a product of my beliefs. So working in this business keeps me going and keeps me fit.”” Shape-Up Shop, a specialty fitness equip- ment store, opened in April at 1059 Marine Dr. because they found ‘hat a * lot.of people who live on the. North Shore want a local fitness store. “There.are a large number of enthusiasts on the North Shore” said Bellevance. “And the number who want to train and keep fit in their. area warranted opening a shop there.” . Bellavance says more: and more: people ate buy- ing equipment. and exer- cising at home. “Many people. will join. ‘clubs but:.don’t- end up going simply”: ‘because it takes. too”: much’: time,” said Bellavance. “During. a “the travelling time to. and from. a. club. alone, you could. do a complete workout at home." One of the most popu- dar pieces of equipment: is the Avita .950 rowing machine.. For.” resistance, an. overall. workout, in-- cluding. cardio-vascular, ” ' waist, legs and upper. body, this portable, com- pact piece. of. equipment - gives the..heart..and: nius-- cles ‘‘quite a workout’... In fact, a°:couple of years ago, the kinesology dept. at SFU did-a study on. gym equipment’. and the Avita 950° rowing machine’ was rated number one overall. The qualified staff at Shape~Up Shop also demonstrates and sets up programs to go with the exercise equipment. “It's-a large investment, so we take the time to show how. to -use the equipment properly and - ‘most beneficially,”’ ‘said Bellavance. _ : “There are no high pressure salesman here. We like people to come in first and talk to our staff, see the equipment, take home: brochures, and buy. Gnape=Up Shop stands behind the products’ it. selis. If ‘repairs have to be done, Bellavance says, : unlike. stores which take weeks to send out some- thing for repairs, they. are Be Be Water Wise Wise Swimming and alcohol are a deadly mix, ¥ think about: it: before ‘they : Advertising Feature 25 - Wednesday, August 28, 1985 - North Shore News lifestyle promptly done in the keep people’s equipment rupted as much," said ‘actually grown with the looking forward -to a Broadway & Kingsway store. for too long and their Bellavance. tecession,’’ Bellavance heathy business serving “This way we don't programs aren't inter- A business that has says Shape-Up Shop is the North Shore. A We think : our paint is is best because: we make it ourselves. And today, after 36 years of : making it, we produce 48 lines — everything a Srom latex coatings to primers, enamels and ey oo more. Come save on some of our finest? Save $53 interior Semi-Gloss Latex Gave $10 interior Eqgshell Latex Save.$8! 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Van. 1887 Marine Drive, N.Van. 2 blocks north of At Capilano Rd., east of Upper Levels Hwy. 985-5222 Plaza International Hotel 980-8567 Open Sundays 10 AM-4 PM ©1985, Color Your World