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WHEN YOU think about buying
shoes, what stare name first comes
(o the top of your mind?

Is very fikely that Shoestriigs
comes to mind first.

Everyday low prices mean that
Shoestrings is rapidly expanding.
North Vancouver is the thirteenth
store. Jen more wil) open over the
next year alone.

“Top of mind” is a marketing
term for the prime sales position

Rossignol Graphite
Oversized Fennis
Raquets

(Already strung. Limit
2 per customer)

Brooks Spirit
Ladies Court

Compared up to
$60 Each

any business can achieve. Top of
mind oreans that he first store you
think about is Shoesizaits.

Shoestrings, the largest athletic
faciwear and spartswear state in
the West, has always made ititpri-
ority ly put ity customers first Top
of mind expresses something that
Shoestrings knew all along about
service

“Naturally we are very pleased
about being ‘top of mind’. says

| Compared up
$180 Each

Brooks Baseball Style

Fleece Jackets Mens

So0bach

Se bac

Saas

tor Martens All Sty’
Mens. Limited sizes

Compared up to
Ss) $115 Each

Shoestuitys North Vancouver
manger Jennifer “But we are not
all that surprised because we treat
customers the wey We like to be
treated Ourselves”,

“Everybody else claims to give
the best service, but in fact, peaple
prefer ie shop at Shoestings”.

Every Shoestring store treats ils
customers like royalty.

The no-strings Shoestrings
refund policy for example, is sim-

Merrell Taus Ladies Hiking
is) Compared up to
$90 Each

vings to

ply the best i the West.
Shogstiings managers and stall
deal courteously with all coun
plaints. Rapect a follow-up phone
call if vou do happen te make a
refund. And a relund can be as
much asa year afer the original
purchase,

“Sooone has a mare flexible
refund policy ar exchange policy
Hin Shoestrings and there is ne
time fimit!” altirms Jennifer.

Running

040
Viens & Ladies

"Our managers and stath at all
stares are tamed te ensure that the
customer ty Gealed like it king of
queen in all respects”.

“Tos very seldom: any cuslomes
will leave one al our stares with-
aut petung exactly what they
wane

There are times however when
there's a problem and the only
way lo selle iis by refunding the
customer's money. And if a man-

Compared
$110 Each

Veen
Adida

meat

S Santiage Liga

multi stud soccer

iS)

Nike Air Trainer

Compared up to
$76 Each P

Supreme Mens
Nike Air Cross

Trainer ladies

Compared up to
$90 Each

be

Aerobic Wear 1000's of
Pieces tu choose from

Compared up to
tS) $30 Each 3

LF; & 4
fetta
Mee