ADVERTORIAL

ners Comes To North Vancouver

SHOPPERS WILL SAVE EVERY DAY ON GREAT BRAND NAMES

- On October 19th, Winners,
~ Canada’s largest off-price retailer,
“will proudly open its 116th store
‘tight here in North Vancouver. ©
2. This dazzling new. store will be
: located i in the Lynn Valley Centre,
“Lynn Valley Rd. and Mountain
: Highway. :
“Winners i isa bold idea i in  recailings
“At Winners you'll find famous
name brand clothing labels at
‘prices ranging between 20 — 60%
lower than regular mall store
" prices. And you'll find those
attractive bargains every single
“day, says Winners President,
: David Margolis.

"The idea behind Winners feeds |
:nicely into, the desire people have
these days to pay a fair price ©
‘for merchandise without a
| compromise in quality.
“At Winners you can. do that.”

: The Winners recipe for success a
| has ewo main ingredients:
“Innovative buying procedures and
I reduced overhead expenditures.

: Winners buyers are always on the
| search for cancelled orders,

product overruns and end of lines.

~The. buyers have strong.

“connections with: hundreds of ©.

suppliers which
means diey have
total access to cop
quality fashions
at the very best
prices. All our
buyers have years
and years of
experience in the
market so they
know exactly
where to look
for. the best
quality, price and
consumer appeal.
.. Naturally, our
buyers focus on
‘what's available
in Canada but
they also shop the
world in pursuit
of up-to-the-
minute fashions
and accessories. ,

The second ingredient that

benefits the Winners shopper is
our policy of savings from
overhead reductions, which we
can then pass along to our
customers. All Winners stores are
located in malls with less
expensive rent. All store fixtures

_ are standardized-and minimized

for further savings.

These strategies allow us to give
every Winners customer great _
fashion value with no compromise
in fashion quality. They are
strategies that have also created
some popular misconceptions.

In many cases, Winners is
compared to discount stores.

The major and important
difference between discount stores
and us lies in the relative value of
the merchandise we carry. Ina
discount store, ari icem that sells
for $29.99 has been manufactured
to.sell at that price. Ac Winners
you'll-pay $29.99 for an icem that
has been manufactured to sell for
$45 or more. .

Another misconception is ‘that our
"no frills” philosophy means fewer

’ customer conveniences. This is

not the casé.. "Each of our:

‘departments is clearly signed and

while there are no expensive
displays or frills, we offer all the
services, including private,
mirrored fitting rooms, a liberal

Welcoming yo

Our new showcase store in

North Vancouver will feature over
20,000 square feet of fashion and
accessories for the entire family

ut to the new store are Management Staff, ©

Jennifer Moore, Lisa Chou, Barb McLean, and Warren Rausch.

return policy, convenient layaway .

plans and gift certificates. Our
prices are low, so our turnover is
high", explains Barb McLean,
Manager of the new store. "We
closely monitor the sales of
merchandise on the floor, and
to maintain a fresh flow of
merchandise, we mark down
prices on a regular basis.

In other stores you may see the _
same fashions on the
racks for weeks.

‘At Winners, a lot of .

merchandise is here
today, gone tomorrow
because every week we
receive thousands of
new items.” ;

A great pare of the:

fun of shopping at

Winners is finding.

something new every.

day. So the more often.

you visit, the.more.
opportunities you have

to uncover those little

“finds” that make = >
shopping pleasurable.
"Shopping ; at Winners

is a bit like a treasure hunt. You
never know what youre going, to
find from one day to the next”.
says Margolis.

including a complete line of ladies,
cloching, related separates,
lingerie, specialty sizes and
accessories. There's fashion -

for men, boys, infants and ;
toddlers as well as designer
giftware and a bed and

bath department.

: Our doors ‘will officially « open
“on Octeber 19th,

at 9: :30am.

: Barb McLean ~
Manager — offers a
final reason why

"We offer our:
customers true value.
Not just price but real
value in fashionable,
quality merchandise»
from well-known; *
labels at greatly

| reduced prices.
Winners is for anyone
who has fashion sense ;
and dollar, sense,” ie

- For further information, :

call 1-877-WINN-877..