< 29, 1993 - North Shore News INQUIRING REPORTER THE MACHINERY of pollsters and survey teams has forever changed the strategy and operation of political election campaigns. Originally developed for campaigns asa tool to test both a candidate's appeal and policies, polis have taken on a life of their own through various media outlets. Often; newspapers join forces with T.Y. stations to conduct these polls, then publish the findings for the public’s information. Some believe that this en- courages the public to discount candidates who are way down in the polls. Also, if a candidate is consistently on top of pre-election polls, this apparent public approval feeds that candidate’s momentum. story has shown that polls can be wrong — called “upsets’’ by pundits and pollsters — but the political system aad the media have entrenched polling as 4 legitimate yardstick. Indeed, rarely does a politica) decision go by ihat has not been dragged over the public phone lines in search of a pulse. Do surveys and polls accurately reflect public sentiment? Donna Mortensen Burnaby Renato Minchetla Burnaby No, because people usually aren't qualified enough to give an in- depth opinion if they’re not knowledgeable on the intricacies of the subject matter. don’t necessarily tell the truth. SURVEY TEAM: The North Shore News survey team called 467 North and West Vancouver residents to find out if you would like to see postal codes included in the phone book. The following is a complete breakdown of the survey results: NORTH VANCOUVER 1226 Marine Drive Renate Stefan North Vancouver No, because participants No, because everyone’s mentality is different, but I do feel that they influ- ence public opinion. Margaret Shannoss Mount Currie No, because polls involve a select few. People might find: them interesting, but I don’t think they take them seriously. Terry Riggs North Vancouver A lot of people - think differentiy, and everyone has their own opinion no matter what surveys say. DEMOGRAPHIC BREAKDOWN NO DON’T YES NO OPINION KNOW Horseshoe Bay 46% 44% 0% 10% __Dundarave/Ambleside British Properties 39% 42% 0% 19% Norgate/Pemberton Heights 44% 31% 4% 21% 50% 42% 4% 4% Capilano/Delbrook Highlands 45% 38% 12% 5% Lower Lonsdale 32% 4L% 3% 24% Central & Upper Lonsdale 31% 58% 4% 1% Lynn Valley 47%. 38% 3% 12% Blueridge/Deep Cove 44% 33% » B% — 15% TOTAR 0. ccc cee cence eee 42% 40% FULL HOUSE DEAL Ask about the additional savings you'll receive on most blind erders for & windows oF more 4% © 14% ee 1990 FORD MUSTANG CONV. Economical 4 ; ste resist So 312,995 1887 MERCURY COUGAR 2 d., V6, air-cond., eutomatic Ste #5451-1 $6,695 1989 CHRYSLER NEW YORKER : Loaded with tixury options: Stk, €9-5528-1 $9,495 LOCATED ONLY 5 MINUTES FROM THE 2ND NARROWS, SAVING MONEY COULDN'T BE MORE CONVENIENT. CALL, CARTER BEFORE YOU 1993 GMC SUBURBAN 8 passenger, loaced with options, a5 new Condition, special at HOURS Mon.- thurs 9-9° Fn. Sat. 9-6*Sun 10-5 moa