BS - Sunday, April 1, 1984 - North Shore News BEE business | fh) Changing to meet customers’ needs A RECENT CORPORATE reorganization, which includ- ed the establishment of the competitive Business Telecom Equipment division, has put B.C. Tel in a better position to apply its ex- perience, judgement and ex- pertise to meel changing and growing customer needs, ac- cording to Gordon Mac- Farlane, chairman and chief executive officer. ‘‘Undoubtedly, the reor- ., ganization has produced im- ‘provements in how we do business,”” he told the 92nd annual meeting of share- holders at the Company’s headquarters building in Bur- naby. ‘‘Iit has improved our efficiency and made us more conscious of the costs incur- red in doing business and the need to control those costs."” The establishment of the BTE division plus the restruc- turing of the telephone operations side into five By WALLY DONALDSON Operating areas began in late 1982 and continued throughout 1983. Another benefit of this re- Organization is that it has fostered an increased pnde of accomplishment among employees, he said. This pride reflects improved com- munications, broader par- Uicipation and the high prion- ty put on contimuing to un- prove the relationships bet- ween those who work for the Company — management and classified employees alike. “‘When you enter a com- petitive world with employees who have received the high calibre training needed to make them confident of their ability to handle whatever demands may be made of them; when you face the competition with managers Why not see the difference on your own VOR? Pickup the award- winning Scotch VHS or Beta videocassefies at your nearby National: Video store today And team up with us for some unforgettable action Now only $12.49 or 2/$24.00 til April 21 NO MEMBERSHIP FEE MORE SAVINGS Get $1 rebate per tape from Scotch Buy 5 tapes. get 1 highgrade tape tree. A 18 95 value IMAGINATION IN LIGHTING COME AND BE DAZZLFED NORTH VANCOUVER SHOWROOM 109) CHURCHILL CRESCENT PHONE: 980-9501 ae ee 2 A) ‘haa AMY iv ft ne an ee 7 weno 6 Road Re hmond Ph 2/3 1011 $pevie!l Ber 54" OTHER FULL LINE LIGHTING SHOWROOMS Al UNION Pee Thee Samer v CO) c caaeta ds 400 West Sth Avenue Vancouver Ph 872 8383 who have a clear under- standing of the job itself and their responsibilities — when you have that winning combination, you can face the best the competition has to offer and come out on top. That is the combination we are putting together at B.C. Tel.” And as an increasing por- tion of the Company’s business moves into the inter- national market, he added, it is important to understand that market and its potential. “*To do that, we must be clear about our pnomties and responsibilities and very cer- tan of our = capabilites,’’ MacFarlane said. ‘“‘In the world of tele- Over communications and com- puters, there is essentially one market, and it is world-wide. As such, we must take measures that are commen- surate with our determina- tion to succeed in that market.’”” As well, “‘tuming is critical, and proper timing depends on proper research, ex- perience and balanced judgment.”’ However; he added, no amount of hard work on the part of B.C. Tel can totally offset the effects of a sluggish economy. ‘‘That was a fact we had to live with last year, and | am afraid we will have to continue to live with it this year. ‘‘There is little hkelihood that the economy will im- prove rapidly or dramatical- ly. But there ts a strong pro- bability that we will see some improvement and that in itself provides some basis for optimism.”’ Wally Donaldson is the manager of Public Affairs with B.C. Tel. PLAY IT SAFE! trom 40° 5S? +, ““PoolOwners”’ e Is your heater efficient? ¢ Is it safe? Have your y pool checked by DUKES & BRADSHAW From a simple inspection to a complete overhaul Qualified personal 984-9391 FOOT PUMP strong - compact - accurate - rust proof 40- “pee. RATCHET SET 3/8” & 1/4” drive SAE & Metric i RIVETER gi items in stock _ Tools | Housewares / Automotive / Furniture MIDLAND LIQUIDATORS 1430 Marine Dr.N. Van | Hours: Mon-Sat 9-5:30pm Fridays 9:30-9pm. 980-9402 Sundays -10:00-4pm