Advice is big business IT STARTED as the answer to a simple question, and has grown into a business that generates $1.5 million in sales each year. Now, for anyone wanting to start their own business, the International Self- Counsel Press Ltd. publishing North Vancouver offers a wide range of business ad- vice for the would-be en- trepreneur. Owned by North Shore resident Diana Douglas, the company began publishing in 1970.- Its first book, a do- it-yourself guide to divorce, was written by an articling law student as an answer for a woman who asked whether her divorce couldn’t be done without an expensive divorce lawyer, Today, the company lists more than 150 books, writ- ten in layman’s language by experts in a wide range of fields. Many of the titles company in. MAN By focus on how to set up specific kinds of businesses. Other books cover legal obligations and procedures self-employed people should know about. The most popular business title put out by International Self-Counse! Press is Star- ting a Successful Business in Canada (now in its eighth edition) which has sold more than 125,000 copies. It is a basic first step for someone who has only a= rough business idea. For those who decide to incorporate their business, the Incorporation and Business Guide is the next book to pick up. From there, other Self-Counsel Drug-making gene discovered MONTREAL RESEAR- CHERS have found the gene responsible for the produc- tio of a hormone, made in the human heart, which ap- parently helps regulate blood pressure. . Their findings could prove significant in the diagnosis and treatment of high blood pressure, or hypertension. The research group, from the Montreal Institute of Clinical Research, isolated the fragments of DNA from cells found in the atria (the smallest two chambers in the - heart). DNA is the genetic -material which forms human chromosomes; information for the formation of tae proteins, such as hormoues, is contained in the DNA molecule. The gene found by the - researchers is the ‘‘recipe’’ for the hormone pro- natriodilatin, which is thought to help regulate kidney function and blood vessel size, The hormone causes the kidney to increase the excre- tion of sodium (‘'Natrium’’ in Latin) and, along with it, the excretion of water. The decrease in body water, coming mainly from the blood, acts to decrease blood pressure. The hormone also acts to telax the muscle in blood vessels, causing them to dilate and therefore to decrease blood pressure. The hormone’s double action in decreasing blood pressure indicates that it may be quite important in controlling hypertension. Dr. Jacques Drouin, a member of the research See Hormone Page 27 At Margareia/ ‘on 1 3rd fan. Vani New Arti 156 W. 3rd North Van. 980-1665 on 3rd Mon.-Thurs. & Sat. 10-6 Fridays 10-8 Sun. & Hols. 12-4 Series books deal with basic accounting for the self- employed, advertising, — fi- nancial control for the small business, collection tech- niques, and management of office records and files. Other books fist the basic steps involved in buying an established business of fran- chise. A separate series gives tips on how to start and run a beauty salon, consulting business, restaurant, retail store, video outlet, home typing Ousiness or craft business. Once the business grows, there are tithes covering how to be an assertive, effective manager, the leva! rights of employees and employers, and books that explain the ins and outs of sophisticated office equipment. international Sclf-Counsel Press publicist Sheryl OF, eo oi - Hi Stos Walker says that sales have been steady, even through the recession. ‘‘Our sales have not gone down, because people will buy our books to save money (on legal fees). Others want to start’ their own — business because they've lost their job - or they think they’re going to lose their job."' Another major ingredient to success has been specialization in do-it- yourself books, something that has made International Self-Counse! Press a unique business (with no real com- petitors) in North America. With approximately 12 new books appearing every year and some 4,000 ac- counts across Canada, In- ternational Self-Counsel Press itself tells the story of how to succeed in the business world. k.reduced up to: WHAT'S IN IT FOR YOUR INDEPENDENT BUSINESS Find Out At A Free Evening Session Investment and accounting specialists will explain the opportunities offered in the federal budget for existing or new business. A question and answer period will follow the presentations. Guest Speakers: § Ted O’Hashi Financial Planner, Radio and T.V. Commentator, Granville West Financial Services Dan Majewski Tax Specialist and pariner with Majewski & Shaler, Chartered Accountants Don’t miss this important FREE session Mon. July 22 7-9 p.m. Intl. Plaza 1999 Marine Dr. A Seating capacity Is limited to . ; 100 or a first come first served basis BACKING INDEPENDENT BUSINESS Federat Business NY Banque lederale Gevelopment Bank de developpement Canadit 19 - Sunday, July 14, 1985 - North Shore News Sensational Summer Sale! conditioning Perm only 090 including Cut — Blow Dry & Conditioner GOOD NEWS FOR SENIORS $3Qoo : Including Cut & Conditioner & Set Offer Valid 15th July to 15th Aug, 1985 Open Mon. to Sat., and late on customer request | The Head Shed 130 W. 16th St. O85 3439 | North Van. th block wast of Lonsdale’ REE COVERED PARKING PROVIDED Coliections of: Marc D‘Alcy Mr. Jax Raffinati Argenti COMPLIMENT FASHIONS i Fashions & Accessories / Colour Analysis & Cosmetics J Wardrobe Planning / Professional Seminars 988-2096 150 West 15th Street North Vancouver