snowmobile ‘sales. : Retail

December31;.1978, were up
28: per ‘cent over ‘last: year
according . to- figures” just’

Vehicle ‘Association and
zo compiled | ‘by (the In-
ternational . ‘Snowmobile
Industry 4 Association ( ISIA).

“This is the. highest per-

i centage gain in the last five |

‘years and marks. the second
consecutive year’ that. ‘the
snowmobile industry _ “has

_ experienced ; a sharp i increase.

in retail sales. :

“The: growing popularity

of snowmobiling increases
the need for more.and better
trails, and for safety training
programs such as the
B.C.S.V.A. conducts. with
provincial - government
assistance” says B.C.S.V.A.

President Bob Sturgeon -of.

‘Salmon Arm.

:

‘Phe healthy growth rate of
the industry and sport can be
attributed to a number of
factors, including: ‘the
development i in recent years
of machines which are
extremely quiet, reliable and
easy to operate; the sport's
appeal to families and

people of all ages’ and §
- backgrounds and _ the ~

development of more. than

90,000 miles of groomed, |
public snowmobile. trails” ‘BS
ug Canada and the .

S 2

; Pad

The growing , popularity of -
snowmobile tourism and the

proliferation: of snowmobile
resort and destination areas
as well as record snowfalls
in the past two years in some

_Tegions have also. con-
tributed to the popularity of
snowmobiles.

Snowmobiling now claims
almost 20 -million par-
ticipants in Canada and the
United States. A recent
nationwide outdoor
recreation survey conducted
by Opinion Research
Corporation for the U.S.
Department of the Interior
revealed that snowmobiling
has now outstripped both
downhill and cross-country

skiing in terms ‘of par- .
ticipation rates in the United

States.

In Canada, a 1978 survey
conducted by Statistics
Canada’ revealed that
518,000 Canadian
households own one
snowmobile and that an
additional © 192,000
households own two or'more
snowmobiles.

Geta good thing going.

Yourself.
camer

snowmobile
manufacturing. industry i
continues . to . register ' a.
healthy. growth rate “in

sales. of: snowmobiles” “as of .

¢ Bleuea: by. ‘the: B:C: Snow —

esane

Kingsway Honda
445 Kingsway Ave.
VANCOUVER, B.C.
VIR 1M5

873-3676

Dealer Licence
#O01211A

ee

Clarke Simpkins
. Honda
2390 Burrard St.

VANCOUVER, B.C.

Vv6J 31
736-2821
Dealer Licence
#01419A

Canadian winters aren't getting golder they're just getting colder. Or so it seems. But the worse
they get, the more they seem to bring out in a Honda. Because once again this winter Honda~-
Civics will help warm the hearts and toes and noses of more Canadians than any othersmall-car” |.
- Why has Honda Civic become Canada’s bestselling small car in winter as well a as : Sune? a
Perhaps it’s the front wheel drive that lets you go dashing. «(== 1579 HONDA G pacocen |e a
through the snow. Perhaps it’s the manual choke that helps you || - ~ FUEL ECONOMY Fi URES oe
get started on the coldest of mornings. Perhaps it’s the electric .
' rear window defroster. Or could it be the forceful '3-speed heater
that warms the:cockles of your heart? -

‘On the other hand:‘maybe Civics sell so wellin winter be-
cause they’re'such'a good buy. And everybody knows that
nothing warms the heart like a good deal ona cold day. A deal
that includes carpeting, fully independent suspénsion, rack and -
_ pinion steering, reclining bucket seats and four speed trans-.

, mission as standard equipment, ©

Ormaybe it’s s because onacold winter's Teens ee aie es lmao Oe

lest methods. The actual mileage you get will

7 - : approved taboratory test rod
morning there’s no like a hot coffee. eens atresia arse ae
~ anda chat. And chances are that sooner or

the nagging | reminder of winter fuel bills. Because nothing adds fuel to the
logic of owning a Honda like the high cost of fuel, itsel£ As you can see by

the chart, Hondas are, as always, among the top rated mileage misers sold in Canada.
Whatever the reason for Honda's phenomenal ‘winter success, it’s hest to see. for yourself

by taking a test drive at your Honda dealers.
m, There's a good selection of Hondas
available for immediate delivery. And

» there'll never be a better time.

fm? £ - =, ss ga Nealon the best selling

deal on the best selling
. small car in Canada,

"Source: R: L, Po

: 1978 new car

Pacific Honda Majestic Motors Ltd. Happy Honda
Automobiles Ltd. 6984 Kingsway Automobiles

725 Marine Drive BURNABY, B.C. 4806 E. Hastings St.
NORTH VAN- VS5E 1E6 BURNABY, B.C.
COUVER, B.C. ; 525-4667 V5C 2K9

V7M 1H4 Dealer Licence 294-2111

984-0331 # 00690A Deater Licence
Dealer Licence # 00211A

# 00967A

'
' ,
‘

|| later you'll end. up chatting with a Civic owner. And one Honda. owner usually |
leads to another. Or perhaps Horida’s winter success has come about by

i

i

pS ede

oh