18 - Sunday, February 9, 1986 -

Fashion

Models make a
fashion show

From Page 17
telligent and have enough en-
thusiasm to take an idea maybe fur-
ther than what the coordinator had
anticipated.

Even with straight couture collec-
tions, where the walk is rather
stereotyped, Satchwell says you still
want to see ‘‘more than less’’.

Sometimes a coordinator will just .

tell: the models: ‘‘You've got a
minute, go out and fill the stage.’*

But Satchwell says if someone is
used to saying, ‘‘Yes, ma’am, no
ma’am’’ — and seems very controll-
ed, you don’t know how far you can
push them.”’

» Having thei ingenuity to stretch on

” :stage is what Satchwell looks for in

a model, because as she explains,

“you can always tone them down.” .
The coordinator. to the fashion -
show is like a captain to his ship. She

is the first on board and last one to
jump ship if anything goes wrong.

‘Hours of preparation and scads of |
' money, “go int

making. a | fashion

North Shore News

shew a hit. A coordinator chooses
the clothes, organizes the line-up,
develops the theme, sometimes does
the choreography, and works with
the lighting and sound technicians.

No detail goes unnoticed by the
coordinator.

But the coordinator’s job does get
easier when she has professional peo-
ple to work with.

Satchwell says she knows coor-
dinators who book eight professional
models for a show, give them bare
bones direction, and leave the rest up
to the models,

“This is only with girls who have
done a lot of shows,”’ stresses Sat-
chwell. ‘‘You couldn’t possibly trust
your reputation nor the merchant's
and the money to girls who haven't
had that kind of experience. ”

Frances Vy, a long-time Van-
couver model who now lives in New
York, recalls one fashion show
which became so routine — she had
done it at least 24 times — that she

would plan that evening’s meal while

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walking down the runway.

Park Royal’s promotion coor-
dinator Patricia St. Laurent says a
well produced show, which
sometimes can look more like.a
Broadway production, can boost:
sales by enticing the people watching
to impulse shop then and there. |

As coordinator for a large shopp-
ing centre, St. Laurent says it is dif-

ficult sometimes to theme a show
and represent all retailers. _

Andit takes money, lots of it, to
stage a professional show. ~

Models, sound, lighting, make-up,
hair stylists, fittings, rehearsal time
and choreography could run to a

See Big
Page 13

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