Sunday, May 3, 1999 — North Shore News — 17

north shore news

§ RASHION
Knockout knockoffs hit the racks

OIL of Olay has a 50-
year tradition of being
a brand consumers can
trust.

The Oi Gf Olay Beau
Hlyid, developed bya British
chemiist in 1946 and frst intro:
duced in Canada in 1965, has
inspired loval use for gener
tions. Mothers introduced
their daughters to the cream.

Now the skincare company
is hoping to capitalize on cus:
tomer Jovaky with the launch
of a colour cosmetics collee-
i collection will be

ble in drug stores and
mass retailers across Canada
this August. Our American
neighbours have been enjeving
the new products © since
February. Europe is soon to
get its first shipment.

On Tuesday at C restaurant
on Vancouver's False Creek,
Oil of Olay unveiled its new
range of products tr the ci
fashion media.

In development since 92,
the collection includes a full

smeric prod:

strength of th
lection is its foundations

and development
manager for Procter and
Gamble, Oil of Olay’s parent
company. P&G also owns
Cover Girl and Max Factor.
“The obvious connection
to skineare is liquid founda-
tion,” said Wajek. “Based on
feedback from customers, we
know that moisturization is a
primary cortcern.”

In product tests, Oil of

Olav’s new All Day Moisture
Foundation was proven to
increase skin hydration for up
to 11 hours, whi

95% of the initially applied
colour remained on the skin
after the same time period.

Th company’s new
ColorMoist Lipstick — and
Beauty Mascara were also
found to be long lasti

~— Layne Christensen

NEWS fhoto Julie Iverson

EMMANUEL linen organza bailerina skirt and lyera halter, available at Wear
Else?, typify the relaxed glamour of Hollywood-inspired fashions.

THE H ollywood
award-show red carpet
is fashion’s new runway.

Within hours of Gwyneth
Paltrow's acceptance speech,
clothing manufacturers were
churning out cheap knock-
offs of the Ralph Lauren ice
pink ballgown she wore to

version ul

ate hit the
racks ar J.C. Penny,
the Las Angeles
Times reported last
month,

Allen B. NEW standard

shower nevsie as a reminder
to pertorm aimonthiy breast
self examination,

Tn addition to helping
TUG AM areness tor early
detection ot the disease,
Perabo is collecting funds for
CURE La Montreal-based
national foundation that pro-
vides funding tor basic and
clinical research tor breast
cance

Shoppers can make 4 dona-
tion at the cash desk of any
Pegabo store. Pink ribbons
will be given out for donations
of $5 or more. Pegaho
eNcouriges CUsTOMeErs 10 Wear
the ribbon on National Denim
Day, Tuesday, May 11, to
show support for the cause.

ee |
The cosmetics
industry has a new
symbol tor cruct-
ty-tree beauty.
The Standard of
Compassion for
Animals — the
loge of a rabbir

Schwartz, founder denotes cruelty- ringed by shoot-

of the clothing line free beauty.

ABS, was also

reportedly star-struck, ifitro-
ducing his own version of the
pink contection to his New
York showrooms just days

Pegabo has stepped into
the campaign to find a cure
for breast cancer.

For the month of April
and anti] May PL the chain
of shoe stores is helping edu-
cate customers about early
detection of the disease. All
60 Pegabo stores across
Canada are distributing
“shower cards” to women
shoppers. Made from water-
resident card, they're
designed to hang from the

Designs rooted in reality

Kwanten students have
their feet firmly planted
on the ground.

A nt show of designs by
students in the school’s fashion
design and technology program

th i
gowns 3 a lingers
ations that so often dominat

t shows. The shows, held

April 22 and 23 in the rotunda of

the Richmond campus, featured
clothes rooted in reality

Sports-specific clothing

known in the industry as “pertor-
mance wear” featured designs
geared towards mountain biking,
snowboarding and other pursuits
typical of our active West Coast

c.

Other colle took their
inspiration from the street, appro-
priating many of-the-moment
design features like cargo pockets,
sippers and velcro closures and
using them in new and refreshing
ways. The show was a culmina-
tien of several months’ work tor
graduates of the program. It

highlighted

Coast Mountai

Many of the students will
return to the school in September
commencement of
Kwantleir’s

udent-designed
collections, including several lines
produced in an “
with local manufacturers,
\ companies that
rted the program included
Mountain Equipment Co-op, Far
A-Wear and

try link”

four-year

ing stars — identi-
fies to consumers
those companies that are
comunitted to not testing on
animals,

The logo will start appear-
ing on products in stores this
spring. The Body Shop is the
first company in Canada to
agree to use the logo.

A licensing body will
grant permission to use the
internationally recognized
standard io manufacturers
that have committed to aban-
doning all animal testing f

To date, more than 100
companies in Europe and the
U.S. have adopted the new
standard.

Photo Myron Unrat

KWANTLEN student Trina Jarnbrant’s Wave

Bachelor of Applied Design pro-
gram. — Layne Christensen

Rider snowboard wear typified the marketabil-
ity of design by graduates of the program.

FIBRE FILL; FOAM &.
PILLOW FORMS

Al

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