22 — Sunday, January 26, 1992 — North Shore News

BUSINESS BRIEFS

AUTOMOTIVE
UPGRADING

THE NORTH Shore Economic
Development Commission (EDC)
will offer an Automotive Elec-
tronics Training program aimed at
employers and employees of smal!
and medium-sized automotive
repair shops on the North Shore.

The program provides
mechanical staff with 87 hours of
evening classroom and practical
training on electronic controls
with the training provided by B.C.
Institute of Technology (BCIT)
instructors.

The program is subsidized by
Canada Employment and Im-
migration and, after reimburse-
ment, course costs work out to
$344 per student.

The program was initiated at
the request of the North Shore
Canada Employment Centre. Both
the federal ministry and the EDC
were concerned about the ability
of smaller shops to keep their
staff informed on recent techno-
logical changes in the automotive
industry.

As a result, the EDC conducted
an informal survey of local
automotive repair shops and
designed a program based on their
recommendations.

Course highlights include:
operation and testing of on-board
computers and computer-con-
trolled fuel injection systems;
specialized instruction of Ford
electronic systems; specialized in-
struction on Bosch fuel injection
‘and how to market your repair
services.

The program runs from Feb. 17
to June 10 from 7 to 10 p.m. at
BCIT's main Burnaby campus.
For more information, call Laura
Tate at the EDC at 984-3580.

BUSINESS COURSES

CAPILANO COLLEGE is offer.
ing a one-day course called Sak

A Crash Course, which is design.
ed to.teach a systematic selling
method based on how the cus-
tomer buys rather than pushy
sales techniques that make every
potential buyer want to leave.

The content will cover develop-
ing a needs-based attitude; under-
standing customer buying
behavior; interest, information
and influence, which are regarded
as the three dimensions of sales;
dealing with legitimate concerns;
low pressure closing tips and sales
planning techniques.

- The hands-on workshop will
also include in-class discussions.

The workshop will be held on
Saturday, Feb. 8 from 9 a.m. to 4
p.m. To register by telephone, call
984-4901.

GAMES PEOPLE PLAY

A WESTERN Canadian retailer
of games and hobbies, with six
Lower Mainland outlets, recently
decided to market and distribute
MOOT, a local board game that
was given a top rating in an an-
nual game review.

Dale Johnson, owner of the
Games People, said the off-beat
language game will be one of the
unique products that his company
will offer when it begins franchis-
ing this year.

“Over the years, we have de-
veloped a wide-spread clientele
that appreciates the locally-
produced products that we have
made a point of supporting,” said
Johnson. ‘‘As we expand our
franchising across Canada and the
U.S., we believe that it will be
focal products like MOOT that
will set us apart from the com-
petition.”

A controversial and challenging
game, MOOT is manufactured by
Vancouverite Jon Steeves, who
originally invented it as a hobby.

CASH OR CHARGE?

AT 350 billion a year, what the
North American parking industry

Surj
Rattan

BUSINESS BRIEFS

is collecting is hardly small
change.

A Vancouver-based company is
ready to plug into that market
with a line of equipment that
allows motorists to use either
credit cards or currency to pay for
parking. With 130 installations in
Canada, Trionics Technology
Ltd. is ready to launch an inter-
national marketing campaign with

the help of the federal Department
of Western Economic Diversifica-
tion,

Trionics specializes in designing
and manufacturing high-speed
machines that process low-value
credit card transactions on their
own or with an attendant. The
technology has been adapted for
use in other public vending
machine markets, including ski
lifts and fast food outlets.

The machine accepts a credit
card, calculates and displays the
charge and transmits the trans-
action via telephone lines and
produces a detailed receipt for the
user.

There are three main markets
for the system: ungated or unat-
tended surface lots, attended and
gated structures and large parking
facilities at airports and stadiums.

“This is an exciting time for
our company; the transition from
being research and development
oriented ¢9 full-scale production,”
said Gary Moore, Trionics’ vice-
president of finance. **We plan to
work on establishing a network of
dealers to sell and service our
systems during the first year of
our marketing campaign.”’

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