Drink a

“<IF MY husband has been drinking and wants to
drive, I tell him he'll have to sleep by himself

tonight.”

That’s just one of hun-
dreds of suggestions to re-
duce impaired driving made
to Insurance Bureau of
Canada since the Bureau
started an advertising and
public relations campaign
against the problem in
October.

But the reader who offered
that suggestion said that she
has never had to follow
through with her threat.
Unlike most respondents,
this woman did not sign her
name to the coupon sent into
IBC. Those who have given
their names have offered a
widcrange of suggestions to
keep the impaired § driver
from behind the wheel.

Most frequent suggestions
are to take the diiver’s keys
away, offer to have someone
drive him home, send him
home in a taxi, or to let the
driver stay over for the night.
Another popular response is
to stop serving drinks well
before the ‘‘cnd”’ of the party
and cngage in some other ac-
tivity. Some people strictly
limit the number of drinks
provided cach hour to one
and others resort to the Scan-
dinavian strategy of assigning
one person as driver that
person docs not dnnk

Several respondents have
written in to tcil the Burcau

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that they have had family or
friends killed by drunk
drivers.

*“Get them off the road,”’
wrote one woman. ‘‘My hus-
band and son were killed by a
drunken driver. They (the
convicted impaired drivers)
should never be allowed to
drive again.”’

Another woman wrote that
her husband was impaired
when he crashed with her in
the car. She is now a
paraplegic, confined to a
wheel chair for life.

John Cranford, Director
of Communications for IBC,
says that he is pleased with
response to the campaign.
**Considering that we aren’t
offering any prizes or
anything in return, the results
are very good,”” he said.

The IBC campaign is in-

_BS - Wednesday,. January 25, 1984:Norti: Shore:News

EXPLAINING THE virtues of Nissan power plants to
visitors at the Pacific international auto show 1984, is
Northshore Nissan’s Bob McHugh, centre.

d drive,
ou sleep alone

tended to encourage peer
pressure and third party in-
fluence to keep impaired
drivers off the road. Re-
search shows that one of the
problems in dealing with im-
paired driving is that once an
individual has had a drink,
the capacity to perform
critical judgments about
one’s own ability to perform
certain functions such as
driving is impaired to the ex-
tent that one cannot make
such a judgment.

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