FASHION FILE

FASHION FILE is a
weekly Sunday | col-
umn. If your business
or charity is planning
a fashion show, send in
your information as early as
ossible'to the North Shore
ews, 1139 Lonsdale Ave.,
North Vancouver, B,C.,
V7M_2H4. Priority is given
to fundraising fashion
events and fashion shows
taking place on the North
Shore.

Classy Formal stays

IF THERE was an award
for the Canadian business
awards, the hands-down
winner would be the
Canada Awards for
Business Excellence.

After all, what other awards in
1991 included a reception in the
prime minister’s private office,
capped by a. once-in-a-lifetime
opportunity to be congratulated
by Prince Charles?

These were only some of the
honors bestowed recently on
Classy Formal Wear as part of the
Canada Awards for Business Ex-
cellence,

Since their founding in 1984,
the Canada Awards for Business
Excellence have steadily increased
in prestige. Today they are
Canada’s most coveted business
awards,

‘‘Winnipeg was a great honor,”
says Stephen Hecht, president of
Classy Formal Wear. ‘‘! guess the
core values on which my grandfa-
ther built Classy almost 75 years
ago are still valid: service, trust
and the last word in style.””

Analysts agree that satistying
customers is the main ingredient
in today’s service-sensitive formal
wear market.

They point out that customers
rent or buy formal wear for the
most important events in their
lives. There’s usually no second
chance to correct errors. So the
formal wear company has to come
through in every department: ser-
vice, fit, style and expert counsel.

In an industry that depends
largely on trust and word-of-
mouth, Classy has prospered on
repeat business.

‘Over the years, I believe that
innovation has also helped to
distinguish us from the rest,’ says
Stephen Hecht. ‘‘Service brings
customers back, but | believe that
style helps us win new ones.

*tAnd the truly style-conscious
can appreciate that a tuxedo isn’t
simply a black suit. That’s why we
offer the very latest formal wear
fashions, such as the Yves Saint
Laurent Collections, and the

Feb 3: The annual Matri. Essen-
tial’s Spring Hair Trend show wiil
be held at Biz Bam Boo Club,
1236 West Broadway in Van-
couver at 6:30 p.m. This spring’s
popular hair colors, perming
techniques and hair cuts will be
demonstrated by Visions Interna-
tional design team) Mars Smith
and R.J. Jones. Cost is $59 and
includes dinner and two drinks.
For more information call 299-
841].

Feb 12: Elimar fashions, designed
and manufactured in North Van-
couver, will be featured at the
EliMar Creations Spring Fashion
show held at Kettle of Fish res-
taurant, 900 Pacific Blvd. in Van-
couver, Elimar garments are indi-
vidually cut and made for each
customer for a custom fit for less
than an off-the-rack price. The
fashion show begins at noon.
There is no direct charge but au-
dience members ure expected to
have lunch at the restaurant. For
more information, call 682-6661.

in style

oa ~ 9?

Photo submitted

THE PEAKED-LAPEL tuxedo by Yves Saint Laurent is one of
seven exclusive ensembles in Classy Formal Wear’s designer

collection.

Givenchy French White Dinner
Jacket. Nationwide, though, Ca-
nadians have responded equally
well to our exclusive Uomo
Classico Collection. The Euro-

pean-inspired fabrics, looser fit
and continental styling have been
turning a lot of heads.’”

Classy has 41 stores and more
than 1,000 agents across Canada.

LOOKING GREAT &@ FEELING

. =
236 WEST ESPLANA

RELAXED?

Beverly Ball Hair Design and Nurturing Centre has a
wonderful full service salon. Exceptionally trained
stylists, estheticians, perm and colour specialists in a
relaxed & caring environment. Facials, manicures,
reflexology, relaxation massage and

precision hair cuts are just some of

our services. Cuts from $25.00.

Gift Certificates available.
Open 7 days a week.

DE, NORTH VANCOUVER

Sunday, February 2, 1992 - North Shore News ~ 17

Bringing Quality
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~ CATALOGUE * SHOPPING |

BLE ’ sa

Mail Order! Shopping the '90s’ Way
Via®Jana offers up-to~tate innovative fashions
to suit all your clothing needs, Totally versatile,
our line is sophisticated yet trendy and, most
importantly — fashionable! The comfortable
fabrics range from solids, florals to quilted in
six brilliant colors. Sizes 1-5 cover extra small
to extra large plus.

Call for your Winter 1992 Mail-Order
Catalogue today
Toll free 1-800-665-8145

VIA*JANA TRENDS
Box 45558, Surrey, BC. V4A 9N3

Phone (604) 5384556
or Fax (604) 538-2199

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