{ a - ‘Marine Drive, frames at $9.99 to $19.99 their top price. ~ Eyeing savings: This column doesn’t usually promote firms,: but when someone offers-a deal that’s just too _. good to pass" uP. it’s hard not to. . comment. | ~ According | ‘to a 1976 California - citizen action committee’ study, what most often affects the price of.a pair of eyeglasses is not the lens prescription - but the location of the retail dispensing outlet and frame cost. . It's not unusual for consumers | seeking a stylish pair of specs to pay $80. or more for frame alone. So here's an “Opportunity to pinch pennies and still look good in- glasses. . A just-o ned West dispensary, Tru-Valu Optical of 1475 ‘ sells at being These are original Givenchy, Yves — other commodity, and take your — St. Laurent, da Vinci, and Gloria lot buys. The regular -price for frames prescription with you. One place I’ve Vanderbilt lines — not copies, not such as these? About $80. look-alikes, but the real thing. ‘The prices are low because optician Arnie Freedman believes it’s time Vancouver. at being AN ALL CANADIAN COMPANY ~ oe ie, — Page 23, January 24, 1978 - North Shore N News agt, eo sf * age : ~ : 4 - Late . oo prescriptions to ‘her - — at the same’ . rame price, of course. “NICOLE PARTON EBRUARY 25,1978 . - *“A beef! Why should eyeglass frames - be $50 and up? At the manufacturer's gate; they can’t be worth more than a. ’- dollar or so — three. plastic mouldings. = : and a couple of tiny hinges. And what . - do the optometrists pay for lenses — |” “ .can those really add another $60 or $70 when seven-element. camera lenses...” retail for about-the same?” eMy beef right now concerns the price” | of glass and frames you have to buy ... I went looking at an optical shop the _. other day and the price. of-an‘all-metal me was around $50; the lenses were. another $50. How muck profit do these optical people want to. make, anyway?” (These gripes beg-a response. Shop 7 ; . around for eyeglasses as you would any and completely modern) styles and job- Freedman fills single-lens prescriptions at his outlet, but because ‘ound offers S high quality at low price is Tru-Valu Optical, a new firm not yet in the phone book. Their frames start at $9.99, with their.“top-priced frame te on me ee he says he believes wife’ Jamila, in 1 retailing at $19. 991 Other firms may.be _ business for herself farther down | , just as inexpensive;. check around | Marine Drive at West Van's Flair before buying.) a * Optical, is the “best dispensing optician in town,” he sends bifocal and trifocal OCTOBER 10, 1978 someone called a halt to high profits and. concentrated on savings for the ‘consumer. His stock comprises - discontinued (but still - Perfectly. 8000 m-< m -