38 - Friday, September 16, 1988 - North Shore News IN A world where superlatives abound, Toyota Cressida has a unique designation — ‘“‘the Most Trouble-Free Car in America’’ ac- cording to the authoritative J.D. Power consumer research organization in the United States. “Cressida is an overachiever’’ comments Hector Dupuis, Toyota Canada Inc. senior vice president. “tt has the right combination of looks, performance and luxury to attract the buyers’ attention and then it overachieves by being the most trouble-free car in America according to those very buyers.”’ The ultimate in Toyota luxury, Cressida comes fully equipped and needs very few options. Standard features include ‘‘One Touch" automatic air conditioning, luxury fabric interior plus fully carpeted interior and trunk. New for 1988, Cressida is fitted with three-point rear seat lap and shoulder belts. Unusual touches reserved for very exclusive cars include headlight washers, automatic headlight cancel and delay system, driver and passenger lighted vanity mirrors, illuminated entry system, lights for trunk, glove box, front ashtray, door courtesy, map and ignition key, a seven-way adjust- able driver’s seat and perhaps the ultimate in sound systems. The Cressida four-speaker sound package includes electronic tuning AM/FM stereo with full logic con- trol, auto-reverse cassette deck, ‘*Acoustic Flavor’? tone control sound, four-channel amplifier with 80 watt power output. Since virtually every luxury is Ford offers car phone FORD OF Canada has become the first of the ‘Big 3° Canadian automakers to offer its own brand cellular telephone. Only about 140,000 Canadians — fewer than two per cent of all drivers — owned a car phone through the end of 1987. But in 1988, it’s estimated that number will grow rapidly as another 100,000 phones are sold. “Buying a phone when you buy your car and having it installed right at the dealership is easy and convenient,’’ said Paul LaBute, manager of parts sales for Ford of Canada. ‘‘You can buy or lease a phone exactly the same way you do a car or truck. And because the dealer looks after the installation, programming and ongoing service, customers can enjoy its conve- nience immediately,"* he added. According to Ford marketing studies, cellular phones have broad market appeal. Presently they are being purchased by people of all incomes: 44 per cent carn between $10,000 and $35,000. By occupation, managers, sales people and professionals total 64 per cent of all users. About 60 per cent drive compact or mid-size cars (only three per cent are sold to luxury car buyers) and 18 per cent of sales go to drivers of vans, pickups and four-wheel drive vehi- cles. Prime users include men and women in the construction in- dustry and real estate business. Among those currently using cellular telephones, about 73 per cemt are male, 50 per cent are less See Ford Page 40 a standard on Cressida, the only op- tions on a very short list are power tilt and slide sunroof, and a 10- way power driver’s seat and 8-way power passenger’s seat either with standard luxury fabric or optional leather. Cressida’s 2.8 litre twin cam six cylinder engine features micro- computer controlled electronic fuel THE SHARPEST DEALS IN TOWN. LIMITED TIME OFFER ON SELECTED MODELS! NO DEALERS PLEASE! injection producing 156 horse- power at 5,200 r.p.m. Power out- put is handled by an_ elec- tronically-controlled four-speed automatic overdrive transmission with Jock-up torque converter, Four-wheel ventilated disc brakes are power assisted and rack and pinion steering has variable power assist.