2 - Sunday, March 9, 1997 -

This month Fabricland,
in western Canada, is
celebrating their 20th
Birthday! Fabricitand,
the targest fabric retai!
chain in Canada, is
100% Canadian owned
and operated.

Twenty years ago ivr. Me!
Kotler, President of Fabricland
heard the calling to “go west
young man, go west" ! Mr.
Kotler left Montreal in search
of a business opportunity. Ke
landed in Calgary, AB in 1976.

With a background in the fabric

industry, he determined a need
for a large volume fabric store

that could cffer a vast selection

of fabrics, notions and more.
He quickly established a
partnership with Fabriciand in
eastern Canada which had
been operating for five years.
Mr. Kotler opened his first
Fabricland store in Catgary in
1977.

Fabriciand was an immediate
success! Before the end of the
first year in business, four
stores had opened in Alberta.
The second year brought an
additional four stores with
expansions into Saskatchewan
and Manitoba. By the end of
year thres there were

LAVIN
C

"PATTERN PARTY.

<Watchfara ‘different.’
; pattern promotion: :
each; week. this montht.

MARCH 10216 ONLY."
_ BUTTERICK
“PATTERNS: -

All in store reock
‘ge “Mertibers :

North Shore News

seventeen stores in western
Canada - a very quick growtl
rate. Over the next several
years Fabricland continued to
open new stores, move
locations, buy out other fabric
chains and offer franchise
locations. Twenty years later
there are sixty Fabricland
storas in western Canada and
over 170 coast to coast.

The success of Fabriciand and
their continued growin can be
attributed to the overwhelming
support of their customers.
Sewing enthusiasts such as
home sewers, dress makers,
designers, tailors, students,
hobbyists, upholsterers,
service groups, decorators and
professional crafters have
made Fabricland their first
choice when shopping for
sewing supplies. Each store
offers a vast array of fabrics
including fashion, home
decor, bridal, party, children's,
craft, casual wear, sportswear,
fleeces and more. This
selection of fabrics is
complimented with many
choices in sewing notions,
patterns, drapery hardware,
quitting supplies, professional
finishing tools and sewing
books. Fabricland endeavors
to provide sewers with all of
the supplies they require for

THREAD SOIRES
‘Wateh’ fora different. °
hread Promotion... -°

cs each week’ «this month :
‘MARCH I0- {GONLY |

their projects, allowing for the
convenience of cne stop
shopping. Another major factor
in the success of Fabricland
can be attributed to the
tremer:dous buying power that
such a large chain nas. This
buying power allows
Fabricland to purchase
products at a reducec cost and
these savings are passed
directly to the customer.

Avery innovative company,
Fabricland was the first to offer
membership benefits by
establishing the Fabriclacd
Sewing Club. Approximately
fifteen years before the
concept of retail “price clubs”
surfaced Mr. Kotler realized
the potential benefits of
creating loyal store “members”
and promptly established the
sewing club. The first club was
called the 100+ Club in
celebration of Fabriciand'’s
100th store opening in
Canada. However the name of
the club caused some
confusion with potential
members as they thought they
either had to be 100 years old
to join or spend $100 to join.
Shortly thereafter the name
was changed to the Fabricland
Sewing Ciub and there have
been ongoing changes in the
Club since it’s inception.

A.T.R.A. - B.C.ALA. - A.

TRANSMISSION SPECIALISTS
R.A. CERTIFIED CENTRE

AUTOMATIC & STD. TRANS. & CLUTCH

- Services, Over Hauls or exchan:

>y PL
CANADA/U.S. WARRANTY
176 PEMBERTON AVE. N.VAN.

OUR 39TH YEAR

CONSULTATION
985-7455

Left to right. Nancy, Geutrude, Kay, Margaret. Lavone, Norma, Juhlie, Jen, Adriene

The purpose of the innial club
was to provide price benefits to
home sewers who shopped
and sewed often. To this day.
offering everyday benefits and
discounts remains the goai of
the club. Fabricland Sewing
Club Members receive 20% off
all regular priced stock in the
Store including fabrics, sewing
notions and decorating
accessories. Pattern discounts
vary from 50% off to everyday
low prices depending on the
brand name. Member's also
receive exclusive sale pricing,
sales events flyers mailed to
their hornes and much more.
Last fali Fabricland established
their “Deluxe Sewing Club"
which offers membership
benefits until Dec. 31, 1999.
This special membership is
only available untid the end of
March. The 20th Birthday
celebration takes into account
the loyalty of the Fabricland

k

Sewing Club Members as the
many bargains and contests
are exclusive to members.
Every year over 200,000 home
sewers join the Fabricland
Sewing Club in western
Canada. The sewing club
concept is so popular and
successful that Fabriciand’s
slogan “Always innovative sew
often imitateu* certainly proves
to be true as the majority of
their competitor's have
established their own versions
of the club.

In keeping with ongoing
consumer demands Fabricland
established a website on the
internet this past fall. The site
allows customers to browse
through the sale speciats,
enter contests, look at projects
and more. The website is
updated on a regular basis and
continually improves. To date
the site has proven to be very
popular and is an indication of

“ENTER TO: WIN THE ~

GIGANTIC BERNE’

T ~~
~ BIRTHDAY GI mere ~
: OVER $1.25. 5000: INPRIZES ~~

WIN | OF 240 BERNE ~
TTE.
» #680 SEWING MACHINES _

: plus many more'prizest :
. 4MACHINES TOBE GIVEN AWAYIN

the rapid technological
advancements and the desire
of consumers for retailers to
keep up with these
advancements.

It goes without saying that
Fabricland would not have
reached their 20th Birthday if it
were not for the support of
their customers and as will
their dedicated employeu's. All
staff at Fabricland are
experienced home sewers who
bring to work with them a great
enthusiasm, knowledge and
tevel of creativity. {t is their
interest in the products that
they sell that allows for great
interaction between customer
and staff. Fabricland strives for
customer satisfaction and
always welcomes the input of
their customers and
employee's.

They invite alt of their
customers to join them this
month in their celebration.

ON iNOW!

CHECK +
-- OUT OUR |
: WEBSITE!

:UTERMANN- ge EAOIMEER OF IN MARCH!
oo: THREAD © cHW
100% Polyester 109; -

Dtembers aurea

ore
dSdwing Clab Members.

“JOIN THE. Chun

q rane a ie : ; Cy As :
REE No, (fon ca, VY Vg | fo ae . - "DELUXE FABRICLAND SEWING:
co ; = ys : ne rr - >t sONLY $25--EXPIRES DEC. 31,1999

* /
lis we Wh el "AVAILABLE TILL MAR. 3§.ONLY™

“BIRTHDAY BARGAINS FASHION CELEBRATION ‘HOME DECOR GALA 7
LININGS & INTERFACING. - ores - LINEN LOOKS. - ‘DALMATION PAW ‘a : -_
a QFF Uo reat selection! Reg: value eetin leece Prin oe
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GENTRY COTTON SHEETING ao FANTASY PRINTS: . GARDEN wane
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“Re