munist,’ and ‘capitalist.’
Another one is ‘business.’
This word, in the sense that
I'm, using it, as defined by
the Oxford Dictionary
simply means ‘habitual
occupation, work; trade’ or
else ‘a commercial house or
firm.’ Yet it is tied up with
‘capitalist’ in many people's
- minds, and this confuses me.

\

Most people regard every
business person that they
meet as a capitalist. And
most have a very fuzzy idea
of what a capitalist is ...
generally a vague image of a
dude in a Rolls Royce
wearing a top hat who makes
his money evicting widows
and orphans.

SCRABBLING FOR
MONEY

Sympathize with the busi-
nessman. You may = think
that is a self-interested state-
ment, and I will cheerfully
agree with you. As president
of a vigorously growing
company. and as one who
has been scrabbling in the
money markets for years, |
am particularly sensitive to
the plight of small business
people like myself. 1 think

ave chosen a hard way
to make a living. I don't
mind the work, but it makes

my blood boil when
somcone sneers at ‘making
moncy '

What is a capitalist? I've
been struggling to find a

. may~not. mean what the person using it meant.
‘Common trigger words are ‘democracy,’

=, Fy EAT SES

‘com-

definition that's acceptable
to me. The best I can do is
come up with a lot of things
that a capitalist must be.
This is a capitalist system,
for sure. The system won't
permit you to be a non-capi-
talist.

For instance, if your
capital fails to accommodate
your payroll, and your pay-
cheques bounce. you are
immediately faced with the
weight of the government in
the person of an officer from
the Labor Relations Board.
who is there to see that your
employces get their pay

Not your pay. just) your
employees. Alter all. you're
a capitahst and you should
be able to look after your

own ass. If you don't have
any money well?

The taxman gathers, and
gathers, and gathers” bor

every tour dollars we pay to
our staff we send another
dollar to Otawa And by the

fifteenth of the following
month, if you please, or the
guy from the Revenue

Department ts setting up his
adding machine on your
desk, and it's back to the
same routine that you go
through with the Labor
Board — legal access to all
your books and records.
possession of all company
assets, a Collection of really
punitive arbitrary fines, and
a bureaucracy so right-mind-
ed that one feels as if onc is

single-minded ants.
MIXED UP

Just.for the récordg the
North Shore News has never
received a dime from’ any
form of government in the
form of grants, loans, loan
guarantees, or any of the
hype that the government
advertises so profusely. And
it’s. not for want of trying.
either.

I have made so many bank
and lender presentations
that I used to get them
confused | with my ad-
vertising presentations.
Once I started an ad pitch by
saying “this area is serviced
by the North Shore News,
reaching every door on the

North Shore, circulation
48.000, with an excess of
assets over liabilities

sorry, I mean with total

coverage of the North Shore
Market"

So. all in all. this par-

-ucular business person feels

a little sensitive about the
effect the | trigger- word
“business” has on 9 some

worthy people

What the word triggers tor
business people themselves
— especially small business
owners — 1s rather different
Hard work. Long hours.
Service to the community
Competition to assure you,
dear reader, of value tot
your money. Payrolls for
skilled dedicated employces
Day-by-day problems
galore. Quite often only a
modest personal livelihood.

And in between whiles (let
me confess!) a lot of fun and
satisfaction in coping with
all those things as well as you
know how.

battling with an army of ~

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