1987 - North Shore News

An appreciative Harry Mertin, General Manager of Dick Irwin Chevrolet/Oldsmobile (left) is shown with North Shore News Advertising
Consultant Garry Crossley. Together they devised an advertising campaign, the results of which prompted the letter below.

Dear Garry, ; —
I would like to thank you for the The Great, Great Guy is having a

great job the North Shore News is do- G reat Gre iW} ebate
y pOUaLE)

ing with our advertising. The time and
concem you have been devoting to our S AL F J 72 Houts of Fantastic Savings
special promotions has not gone un- Fri Fab. 2099, Sal, Feb 2195, Sun Feb, 2108
noticed. As a result of last weeks ad enya nggrygaimts
campaign you ran for our ‘Great Great (
Double Rebate’ sale, we enjoyed one “ do with your
of our most successful sales promo- rebate?
tions ever. We got tremendous return
on our advertising dollar — much
appreciated.
As I've mentioned to you before, the
Great Great Guy's objective is not on-
ly to sell cars but to establish firm,
long-term relationships with residents :
of the North Shore. Because of the ex- ane ee AY : Me ce
posure the advertising campaign is 1 S ro nie write
creating, Dick Irwin Chevrolet
/Oldsmobile’s message is getting
through.
Once again, thanks to you and the
staff at the NEWS.

THE VOICE. OF NORTH AND WEST VANCOUVER

Me wy