Forget Canuc

From pase 12

dow ntawn home. GM Place.

Meanw hile, there are hints from the all-
important marketing department that the
Canucks are in need of a name ch: nee. What
isa Canuck? In these day's of ancillary sales,
how do you illustrate a Canuck or replica j jer-
Se¥S) ON Caps, tee-shirts, beer mugs and any

other pieces of merchandise big enough )
carry a loge?

Probably not this vear, but dow a the road
apiece it wil happen. The teant and the current
name first appeared in £945 when pre hockey
retumed to the city after the warin the minor

Pacifie Coust League.

The owner was Coley Hall, still alive and
wellin his ite SOs. Atthe time he owned the
York Hotel ac Liowwe and Robson (Eaton's
occupies that space now) and, as he remen-
bers. this was before cocktail bars had arrived
on the scene. Pf vou wanted a drink. you bid 16

ks. How's Pavel

patronize a -hootlegger

Coles’s favorite bootlegger, Art Nevison,
was Justacross the street, And there he was
ong evening, sipping a scotch and asking
Nevison what he should call this new franchise
he bad just acquired. The war having just
ended aid the svbal of Canada’s war effort,
Johnny Canuck. sol large in the public mind,
Nevison quickly replied: “Call “em the
Canucks *

“Sounds good to me.” replied Coles.

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onaires?

And thats what they've been ever since.
How delightfully simple. No doubt, when the
time comes, the markeling gays will spend
upwards of a quarter million to find a new
name and logo.

Something they might consider:
Vancouver's only ever Stanley Cup champion
(1915) was named the Millionaires. In today’s
hockey economy, could any name be more
appropriate? A logo? Maybe a caricature of
Bure sitting on a pot of gold. You're welcome.

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